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The continuous growth in technology and globalization has led to numerous changes in the ways people do business, and this means that marketers need to be prepared for the change too. 

In this case, if you are that marine marketer who wants his 2019 to be successful, get to understand the following trends that will change your marketing experience. 

If you are writing your Yacht Charter Business Plan or another type of business plan in the yachting industry we are sure that taking into account these 4 trends will be helpful.

These changes include the growing cloud, artificial intelligence, machine learning, numerous app launches and the unexpected change in consumer preferences. Every marketer will have to consider all these trends to help them continue thriving in the changing business world. 

The Need for Better Customer Experience

Customer experience made a big difference in the year 2018, and it is obvious that it is going to do the same in the year 2019 for every marketer. 

Customer experience  where the marketer focuses on providing personalized customer experience while meeting their expectations rather than just selling products or services. 

When you, as a marine marketer, focus on putting the needs of the customers in all marketing channels first, it is guaranteed that you will attain their loyalty and retain them. 

Customers do not want to hear your selling pitch that only talks about your products and services, but they would like to know why and how these products will be of help to them. 

The main thing here is to ensure that your experience with customers is consistent and unified in all touch points and everything you use in your marketing campaign is relevant to them. 

The Power Of Word Of Mouth

In today’s digital world, a lot seems to happen on the internet including marketing. And while the internet can be a good channel to boost your marine marketing, some pitfalls come with it. 

For instance, most companies tend to send emails as a way of marketing and many consumers are blocking these emails and marking them as spam, which means the message never reaches them. Furthermore, research shows that internet users are finding ways to block ads and popups that show up when they are browsing because they feel like you are intruding and misusing their data. 

In this case, every marine marketer should consider using the traditional word of mouth marketing tactic together with online marketing techniques to optimize their marketing efforts. 

While people may trust online reviews left by consumers, referrals through word of mouth are also working as an added advantage. 

video for the yachting industry with drones
Photo by William Daigneault on Unsplash

The Demand For Video Marketing

Videos are becoming the newest favourite for consumers, and it is good for you too because you can now represent your products in a better way than ever before. 

They say that an image is worth a thousand words and this means that a video could be worth a million words. 

Video marketing is a popular trend in today’s digital world and doesn’t seem to be going away anytime soon. 

All you need to do as a marine marketer is to make a quality video. If you do not have the skills or the equipment that can assist you businiess in this, you should consider working with a marketing consultant who values this popular marketing trend among other trends in 2019. Also, avoid making long marketing videos, ensure that they are hyper-focused and personalized to lure a specific audience. 

Embrace Artificial Intelligence

Personalization of marketing contents or campaigns has become the main thing in the business world, and you cannot ignore this aspect as a marine marketer. 

Artificial intelligence (AI) and machine learning are also becoming popular in most businesses for a good reason. 

One thing you need to know is that when technology keeps on growing, people’s expectations also change and you must keep them updated with these changes to meet their expectations. This is the part where you need to incorporate AI and machine learning to help you automate your marketing campaigns depending on your target audience. AI and machine learning are good for advanced data interpretation and segmentation and thereby automation of processes. 

2019 will be a better year for you as a marine marketer if you choose to consider these trends when preparing your marketing campaigns.

AuthorBio: Douglas Pitassi is a freelance writer and small business blogger

As every year we are preparing a 40 page comprehensive Yacht Market Analysis document on current status of the yachting industry as a whole and its outlook for the years to come.

The scope of this yacht market research paper is to enable companies operating in this industry, investors and entrepreneurs to have a comprehensive and detailed view of the industry and its trends.

The Yacht Market Analysis 2017-2018

Click on the image to go to pre-order

 

A brief outline of this Yacht Market Analysis and Report:

  1. ) Yachting Industry International Market Analysis 

1.1.) Introduction and general points

1.2) Current status of the global market

1.3) Composition of the value chain of global yachting industry

1.4) The top luxury industry and its trends, outlook and results

1.5) The market of large and super yachts

1.6) The refit and repair industry

2. ) Special Focus on: The U.S. market, and the northern European Market 

2.1) The growth of the U.S. market its drivers and its segmentation

2.2) An outlook of Europe vs the U.S. and their future trends

2.3) Market trends: Explorer Yachts and Large Sailing Yachts

3 ) Special Focus: Small Boats Industry in Italy

3.1) Definition of the value chain of the small yachts industry

3.2) The value chain and its structure

3.3) The main characteristics of the small yachts and small boats industry players

3.4) The geographic distribution of the players of the small boats industry

4) Special Focus: Flags, Brexit on Yachts, The Mediterranean Sea Economy, Legal Aspects of the yachting industry


Who is this document for:

This yacht market analysis is particularly useful to yacht builders, yacht brokers, design and engineering firms and service companies  component manufacturers and financial investors. 


We will be making this document ready for purchase and download in the next 3 weeks. However we are offering to the first 20 customers and only through a pre-order a discount of 40% off the full price of £900 – discounted to £540  so if you would like to pre-order all we you need to do is use the product below and complete a £102 pre-order payment for the pre-order please click on the image below. An email will notify you when your copy will be ready for download. PLEASE NOTE: To give a further advantage to all pre-order clients we will only make the document available for download to the general public 2 months later.

If you would like to contact us and receive a customised Yacht Market Analysis tailored to your business segment of interest or with a focus on your geographical area please contact us for a quote writing at Market@RodriquezConsulting.com or by calling

If you are considering investment in the yacht charter market you might be interested in this analytical article 

Pre-order The Yacht Market Analysis 2017-2018

Mr Roamer Boogaard was previously Executive Director at the Royal Netherlands Sea Rescue Initiative and had a solid career in the Dutch maritime sector, including the Dutch Royal Navy from 1981-1997.
With expansion plans in mind, and serving for 10 years as Managing Director, Alice Huisman will take the duties of Executive Director alongside Chairman and fellow shareholder Jan Willem Doeksen. Once Mr. Boorgaard’s settles in to handle the daily operations, Alice Huisman will focus on business development, marketing and client relationships.

As many will know I have been serving as Managing Director for the past 10 years,” begins Alice Huisman, “and, together with our new partners at Royal Doeksen, I am of the view that adding this highly talented and capable individual is the next logical step if we are to maintain and expand upon our past successes.

Alice Huisman recognises the value of change and the key role that attracting and retaining the best talent plays in a dynamic organisation. Furthermore, the importance of building a structured organisation will give her the opportunity to focus on key tasks she performs best with a focus on expansion:

“They will provide me with the opportunity to focus more exclusively on our client relationships, while our expanded management team continues to drive forward operational standards and efficiency.”

Royal Huisman welcomes Mr. Boogaard into a business with a significant order book across the full spectrum of our new build and refit activities.

Together with Roemer Boogaard as Managing Director there will be Mr Ronald van Hulst, as Director of Operations. Van Hulst who has 25 years of experience in the business equips the newly appointed Managing Director perfectly in conjunction with the recently appointed Finance Director Harmen Peeters.

For more info go on Royal Huisman website 

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Wealth Trends and HNW leads

Wealth trends and Tools for HNWI prospecting

 

The global recovery continues to show signs of weakness. Heightened Eurozone financial market and sovereign distress, stuttering recovery in the U.S. and slower than expected growth in major emerging market economies are the main drivers behind the IMF’s recent adjustment of its forecast for global growth downwards to 3.5% for 2012 and 3.9% for 2013. The two main assumptions that the forecast is founded upon are policy action in the Eurozone that allows financial conditions to ease gradually and recent monetary policy changes in emerging market economies gaining traction.

The continual recurrence of financial market distress leading to sovereign distress and bailout packages that provide temporary relief in the Eurozone heightens the potential for uncontrolled default and Euro exits. Both these scenarios will certainly have a severe impact on global economic growth prospects and wealth growth.

WEALTH TRENDS

Investment

UHNW investors are shifting their wealth into private companies, real estate and commodities.

Risk aversion is largely reflected in the shift away from speculative financial investments to hard assets.

Professionals and institutions engaging with UHNWIs should consider strategies and approaches that address the current concerns and focus of these clients.

Reduction in Tax Exposure

As governments around the world look to revive state finances through higher and stricter taxation regimes, UHNWIs look to reduce their tax exposure through a shift to territories with beneficial tax regimes. Professionals engaging with the ultra wealthy need to consider strategies that reduce tax exposure and address their clients’ concerns.

WEALTH CURRENTS

2012 at was  a year of shifting wealth currents, with the broad direction for wealth flows going eastwards. Eurozone UHNWIs, concerned over volatility and distress in sovereign and financial markets, have shifted wealth away from the periphery towards core economies with Germany and Switzerland as favored destinations on the Continent. Other beneficiaries include the United Kingdom, the US, Hong Kong and Singapore.

The shift in wealth growth to emerging economies poses a challenge for wealth management firms based in the U.S. and Europe, who need to convince clients of their long term viability. In contrast, finding and keeping talent in developing markets is a key success factor as wealth management firms need to invest in human capital to capitalize on the opportunities presented by the shift.

STATE OF WORLD’S UHNW POPULATION

  •       The global UHNW population stands at 187,380 with a combined wealth of US$25.8 trillion. Combined wealth attributable to this segment shrank by 1.8% from a year ago. The decrease was largely driven by the Eurozone crisis and a slowdown in emerging economies.
  •       Oceania saw the greatest growth in UHNW population, with an increase of 5.9%, largely driven by the continued growth of Australia.
  •       Asia, in contrast, saw the largest percentage reduction in UHNW population amongst the regions. The 2.1% reduction in UHNW population is a result of poor equity performance, particularly in Japan, China and India.
  •       Combined wealth loss was highest in Asia as Hong Kong, China and Japan led wealth loss across the region.
  •       The U.S. leads in terms of real growth in UHNW population numbers, with 2,250 UHNWIs joining the ranks of the ultra wealthy. The combined total wealth of the U.S. UHNW population expanded by US$ 265 billion.

For more information or to receive a copy of our complete Wealth Report or our most recent Yachting Industry Market Analysis please contact us Market@RodriquezConsulting.com

If you are looking for new tools to network with High Net Worth Individuals and generate prospects in this difficult target group you might want to request a free trial of Wealth Monitor by clicking here  or on the logo below

 

Wealth Monitor HNWI leads

Wealth Monitor is a tool for soucing new HNWI Clients

 

We just got back from Monaco Yacht Show 2014 and our first impressions were rather positive considering the general optimism that we noticed while speaking with a number of yacht builders, yacht owners, yacht brokers, designers and component manufacturer. Boero Group export and marketing manager who was attending the show at the Boero Yacht Coatings boot told us Monaco usually doesn’t fall back on expectations and that his first impression was positive. Luciano Bregola CEO of Isa Yachts was confident about future orders and the MTU sales team was very busy with a series of meetings with existing clients and prospective ones. It seems that the Italian builder are getting busier than they were expecting.  As one would expect a few companies that were exhibitors in the previous years were not present at the show, some had reduced their presence however, some others were there ready to do business with the usual enthusiasm and refreshed brands such as that of ISA Yachts that has undertaken a minor re-branding. The first thing we noticed, however, is that the organisers of MYS 2014 have decided to raise the price of tickets to 150 euros per day and 500 for a multi-day pass, which in fairness we believe it is a good move in order to discourage visitors whose pockets and interest are not strong enough to pay this price to visit the show. We all know large yacht owners, brokers and yacht builder don’t quite like their vessels to be too crowded with non-potential customers also due to the extensive time it takes to visit such large vessels so thumbs up for MYS 2014 edition.

On the other hand of the ticket price increase which for the record more than doubled compared to the previous 60 euro price, all exhibitors had plenty of free invitations to invite their prospects, media professionals and other types of interested parties which made it easy for all of us in the industry to invite the right audience to the show.

The show ground was also extended thanks to the the new Yacht Club de Monaco area with its impressive structure in the north part of Port Hercule that also gave much more useful space for exhibitors needing water space and logistic support.

We also noticed a slight reduction in the number of Yacht Magazines which we believe is an appropriate market adjustment considering the lowered marketing budgets most companies say to have this upcoming years.

This 2014 edition of Monaco Yacht Show at first glance seemed to be a positive and optimistic one from a sales point of view, however, we will get back on the specific topic with more updates after exhibitors have settled the show frenzy and will talk to us regarding the real output of the show in terms of business. Don’t forget to sign up to our newsletter to receive updates

From a marketing point of view we were pleasently surprised by a number of interesting techniques to move visitors on the show ground such as Edminston’s Gelato invitations served by the now famous team of red-dressed models, the traditional Feadship panama hats distributed for free to visitors,

Summer 2014 Microsoft founder Bill Gates goes on vacation with his family as a billionaire of his calibre should.

The NY Daily News captured some images of Microsoft tycoon aboard “The Serene,” a $330 million dollar yacht that according to the newspaper Gates and his family are renting for $5 million per week. To us this value sounds like wrong information as the Serene is listed at prices that are well below 2.5$ million per week [2.2 $ to be exact]

M/Y Serene is a Fincantieri built 133 meter yacht designed by Espen Oeino and launched in 2011. With a cruise speed of 15 knots and top speed around 20 knots The Serene has the following interesting interior features which we assume were appealing to Mr Gates as a discerning client

  • Indoor climbing wall
  • Dedicated children’s playroom
  • Two helicopter landing pads
  • Fully-equipped health spa and beach club
  • Multiple swimming pools [saltwater]
  • Underwater viewing room
  • Full conference room

Gates as you might imagine doesn’t own “The Serene.” He’s chartering it from Stolichnaya vodka distributor Yuri Scheffler. The Russia-born Scheffler is an interesting figure himself, who became famous for battling with Russian President Vladimir Putin over Putin’s attempt to nationalize and “redistribute” Stolichnaya’s wealth.

Though he does not own a yacht himself, Gates seems to be a fan of them. In 1994, he was married about a yacht belonging to his fellow Microsoft co-founder Paul Allen. Allen famous Octopus was built a few years ago with an approximate budget of $200 million by German builder Lurssen Yachts.

Even if Gates doesn’t own his own yacht, although he clearly could, a clear sign of how the most solid representative of the U-HNWI group is often opting for chartering rather than yacht owning.

According to the Daily News, Bill Gates and his family regularly make use of the Serene’s on board helicopter to travel for tennis matches at the “billionaire’s playground” nearby Porto Cervo in Sardenia, while the boat is stationed off the coast. And like Allen’s yacht, the Serene also comes with its own submarine, which in the amenities and toy categories is slowly increasing in popularity.

After Cannes boat show while just approaching from the Monaco Yacht Show 2014 the RC team is matching the Super Yacht Market Study 2014 forecasts with industry experts and shipyard owners and managers opinion together while cross matching Yacht launches with the yacht registries around the world for yachts over 80 feet.

The industry is no longer shy to attack new emerging markets and areas where we have identified the highest growth in wealth in terms of volume and in terms of number of HNWI (high net worth individuals) and billionaires.

In order to give more support to our clients we have added the following elements to our Super Yacht Market Study for 2014 and cross matched our forecasts with a variaty of sources in order to assure maximum reliability.

Furthermore, after several custom requests we have also elaborated specific drill-in on products like antifouling paints and many other specific components that are fundamental in for the life of a vessel.

Here are some elements extracted from the latest version:

Power Super Yacht evolution backlog by length

Power Super Yacht evolution backlog by product type

Power Super Yacht evolution backlog for construction materials

Sail Super Yacht evolution backlog by length

Sail Super Yacht evolution backlog for construction materials

Evolution of the Super Yacht Market Volume

Super Yacht Market Evolution cathergorized by business macro segments

Power Super Yacht Market Evolution by length

Power Super Yacht Market Evolution by product type

Sail Super Yacht Market Evolution by length

Super Yacht Market Evolution for main geographical areas

New Deliveries Evolution vs. Destock and pre-owned Market

Evolution of the Market Value of Super Yachts

Identifying the drivers of the market for Super Yachts

Trend number of HNWI by geographical areas

HNWI population Evolution 2005-14

HNWI wealth Trend by geographical areas

HNWI wealth Evolution 2005-14

Population Ranking HNWI for geographical areas

HNWI wealth Breakdown

HNWI allocation “Investments of Passion”/Vanity Investments

HNWI population age distribution

HNWI Population Sex allocation

Sizing the number of Billionaires by Macro geographical areas (2012-13-14)

Top 10 Countries in terms of number of Billionaires (2012-13-14)

Top 10 Countries in terms of average growth in the number of Billionaires (2013-14)

Market Evolution for Marine and Luxury products vs. No. of HNWI’s And Billionaires

Correlation analysis of the Market with business drivers

Super Yacht Market Forecasts

Power Super Yacht Market Forecast

Sail Super Yacht Market Forecast

Super Yacht Market Forecast classified by geographical areas

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