The continuous growth in technology and globalization has led to numerous changes in the ways people do business, and this means that marketers need to be prepared for the change too.
In this case, if you are that marine marketer who wants his 2019 to be successful, get to understand the following trends that will change your marketing experience.
If you are writing your Yacht Charter Business Plan or another type of business plan in the yachting industry we are sure that taking into account these 4 trends will be helpful.
These changes include the growing cloud, artificial intelligence, machine learning, numerous app launches and the unexpected change in consumer preferences. Every marketer will have to consider all these trends to help them continue thriving in the changing business world.
The Need for Better Customer Experience
Customer experience made a big difference in the year 2018, and it is obvious that it is going to do the same in the year 2019 for every marketer.
Customer experience where the marketer focuses on providing personalized customer experience while meeting their expectations rather than just selling products or services.
When you, as a marine marketer, focus on putting the needs of the customers in all marketing channels first, it is guaranteed that you will attain their loyalty and retain them.
Customers do not want to hear your selling pitch that only talks about your products and services, but they would like to know why and how these products will be of help to them.
The main thing here is to ensure that your experience with customers is consistent and unified in all touch points and everything you use in your marketing campaign is relevant to them.
The Power Of Word Of Mouth
In today’s digital world, a lot seems to happen on the internet including marketing. And while the internet can be a good channel to boost your marine marketing, some pitfalls come with it.
For instance, most companies tend to send emails as a way of marketing and many consumers are blocking these emails and marking them as spam, which means the message never reaches them. Furthermore, research shows that internet users are finding ways to block ads and popups that show up when they are browsing because they feel like you are intruding and misusing their data.
In this case, every marine marketer should consider using the traditional word of mouth marketing tactic together with online marketing techniques to optimize their marketing efforts.
While people may trust online reviews left by consumers, referrals through word of mouth are also working as an added advantage.
The Demand For Video Marketing
Videos are becoming the newest favourite for consumers, and it is good for you too because you can now represent your products in a better way than ever before.
They say that an image is worth a thousand words and this means that a video could be worth a million words.
Video marketing is a popular trend in today’s digital world and doesn’t seem to be going away anytime soon.
All you need to do as a marine marketer is to make a quality video. If you do not have the skills or the equipment that can assist you businiess in this, you should consider working with a marketing consultant who values this popular marketing trend among other trends in 2019. Also, avoid making long marketing videos, ensure that they are hyper-focused and personalized to lure a specific audience.
Embrace Artificial Intelligence
Personalization of marketing contents or campaigns has become the main thing in the business world, and you cannot ignore this aspect as a marine marketer.
Artificial intelligence (AI) and machine learning are also becoming popular in most businesses for a good reason.
One thing you need to know is that when technology keeps on growing, people’s expectations also change and you must keep them updated with these changes to meet their expectations. This is the part where you need to incorporate AI and machine learning to help you automate your marketing campaigns depending on your target audience. AI and machine learning are good for advanced data interpretation and segmentation and thereby automation of processes.
2019 will be a better year for you as a marine marketer if you choose to consider these trends when preparing your marketing campaigns
