As every year at Rodriquez Consulting we are working to satisfy our clients need for reliable data on the Global Yacht Market. Unlike a few reasonably reliable researchers and data providers that focus solely on the Super Yacht segment (24mt or 30mt and above) we take into account the whole of the boating industry. Althought the word yacht sounds to be referring to only the very large boats we believe yachting starts at as little as 8 meters, furthermore, given the volume of units that the smaller size segments can reach we believe it is of utmost importance to provide reliable data on these smaller size segments.
Our Yacht Market Research for 2014 will include 2 years forecasts to 2016, and the market drivers. The global Yacht Market is driven by the macro segment of HNWI (high net worth individuals) , however, we sub-segment this macro cathegory into 5 more cathegories to give a much more useful indication to yacht manufacturers on their specific target market. At Rodriquez Consulting we take into account the Affluent segment with a reference price of yachts in the 3 million euros, the Entry HNWIs, Very HNWIs with a reference price of yachts in the 5 to 30 million euros range and the Ultra HNWIs and Billionaires. The latter segment accounts for approximately 15% of the total market value of the Yachting industry with a reference price per yacht above 35 Million euros
In our 2014 research we will also be researching in details the private marinas, the yacht charter market with a double focus on both the sail yachts and the motor yachts but also the component suppliers and the repair and maintanace businesses.
In 2013 we have established business relationships with some of the industry players of the global Yachting and Marine Anti-fouling paint industry, which has allowed us to develop a substabtial expertise in the coating industry.
If you would like to receive more information regarding our Yacht Market Research 2014 and the forecarst please don’t hesitate to email us at MARKET@RodriquezConsulting.com or give us a call +44 7445 30 86 22
If you would like to see a sample of previous work please click here on this Super Yacht Market Report Sample
