RC Updates deal with project our team is doing some successes and learning from what we do.

We are delighted to announce that our client the new brokerage firm Yacht Nation has been successful in finding a buyer for the super yacht Nena built by Cantieri di Pisa as reported by Boat International in this article.

The sale of 36m  yacht Nena 1 has been the joint effort of Yachtzoo representing the seller and Yacht Nation who found and represented the buyer throughout the whole transaction.  The negotiation started at asking price of 5.9 million euros.

Built in GRP by Cantieri di Pisa  and designed by Carlo Galeazzi, the vessel was launched in 2009. This yacht for sale was the first in Cantieri Di Pisa’s Akhir 118 semi-custom series and was refitted in 2011.

M/Y Nina 1 Cantieri Di Pisa 36m

Rodriquez Consulting has been supporting the entrepreneurs of Yacht Nation since the start. We have delivered a comprehensive market study to support the client in choosing the right size segment to focus his marketing efforts. Furthermore, the Rodriquez Consulting creative team is directly responsible for the creation (name and brand) of the new brand Yacht Nation.

Yacht Nation might also be a new brand, however, it already has a lot of experience in yacht brokerage, management and sales. Thanos Skliris (Principal) came to Rodriquez Consulting with the objective of creating and yacht brokerage, yacht management and yacht charter firm deploying with much more accuracy and planning than the majority of its competitors.

YACHT NATION logo

The Yacht Nation project started where all business should, from in-depth yacht market research and data analysis provided by Rodriquez Consulting. Our team then analysed the historic trends of brokerage boats in the size segment and geographic areas we had selected to determine the lead to sale goal to set. Furthermore, the Yacht Nation team provided the historic record of all brokerage yachts in their careers to enable Rodriquez Consulting to do an ad-hoc analysis of their professional sale performance.  The result was a clear plan to go forward.

The action plan Rodriquez Consulting created for Yacht Nation was clear and well defined providing for a clear guideline for implementation. Our proprietary M.A.P. – I.D.  (Marketing Action Plan Implementation Dashboard) provided Yacht Nation’s team the following

  1. Marketing Actions to be taken
  2. Tools to use
  3. Frequency of actions
  4. Monitoring tools, KPIs and other metrics
  5. Defined Brand guidelines and branded materials

In the future, Rodriquez Consulting will support Yacht Nation in its marketing efforts to generate the company sales and structural growth.

If you would like to know more about what Rodriquez Consulting can do for your firm and book a preliminary consultation contact us 

Yacht Technology

Hi-Tech Italian Yacht

One would think that an industry like the yacht industry where clients are Ultra High Net Worth individuals money is no object and that should reflect on pushing technology boundaries forward. Yet if you look at yachts of 2014, there is  a great deal of automation, interior design gimmicks like moving tv and wireless connected devices, but is there truly any game changing technology.

In my view the yacht industry should be what F1 is for the car industry, where new technologies get tested and then translated into widely available technologies. However, as we all know the yachting industry isn’t made of high R&D budgets and mass production of units and therefore this does not happen. On the other hand, one of the greatest business challenges of running a shipyard is securing business that is stable and ongoing which is not easy to do, simply because yachts are probably the ultimate luxury item and therefore marked as a non-urgent expense during periods of economic uncertainty.  As a consequence, some shipyards that can’t afford to rely on new builds alone, go heavily into the service industry extending their areas of operations to Yacht Charters, Yacht refits and after sale services, maintenance and repairs, which are let’s face it all hardly scalable business lines and merely a way to maximise revenue from existing assets and human resources.

What’s the solution then?  Technology is one and more broadly IP is another one.  If you look around you’ll notice that very few big brands in the yacht industry capitalise on their IP or even have any protected IP other than their brand.

Why there is so little valuable innovation and so little game changing technologies coming from the Yacht industry while there is so much coming from the aviation industry.

The initially-criticised Luca Bassani, founder of Wally Yachts who clearly had a background in another industry managed to make a mark in the yacht industry in much less time then most established brands have done, but why? Surely he had enough money to afford it but also had the courage to dare, to re-think things that were traditionally done in a certain way and to challenge and bend the rules enough to give his brand a unique identity in the industry. It’s also noteworthy that almost from the start the Wally brand was on sky equipment and other hi-tech products in different markets.

Yet that of Wally was a slightly different take on the industry but was it really game changing? No it wasn’t. The use of fiberglass is, hydrofoil technology is, as for tubeless tyres on cars and direct fuel ignition.

In brief the role of innovators in the yacht industry is really left to the power units, propulsion systems, electronics manufacturers, and chemical companies; in other words companies like MTU, Caterpiller, ZF, MAN, Raymarine, Akzo Nobel(aka International Yacht Paint) etc.. Whereas companies like Hamilton jet almost prefer not to look at the yacht industry as a whole and focus on commercial marine applications.  Main yacht manufacturing brands seem not to be motivated enough to invest in R&D to develop IP that can be employed in the industry and licensed into other industries providing for a sound and stable scalable economic growth. Why is that?

Leave us a comment we would be glad to take your point of view on the topic of innovation. Why do you think the Yacht Industry is so backward?

We just got back from Monaco Yacht Show 2014 and our first impressions were rather positive considering the general optimism that we noticed while speaking with a number of yacht builders, yacht owners, yacht brokers, designers and component manufacturer. Boero Group export and marketing manager who was attending the show at the Boero Yacht Coatings boot told us Monaco usually doesn’t fall back on expectations and that his first impression was positive. Luciano Bregola CEO of Isa Yachts was confident about future orders and the MTU sales team was very busy with a series of meetings with existing clients and prospective ones. It seems that the Italian builder are getting busier than they were expecting.  As one would expect a few companies that were exhibitors in the previous years were not present at the show, some had reduced their presence however, some others were there ready to do business with the usual enthusiasm and refreshed brands such as that of ISA Yachts that has undertaken a minor re-branding. The first thing we noticed, however, is that the organisers of MYS 2014 have decided to raise the price of tickets to 150 euros per day and 500 for a multi-day pass, which in fairness we believe it is a good move in order to discourage visitors whose pockets and interest are not strong enough to pay this price to visit the show. We all know large yacht owners, brokers and yacht builder don’t quite like their vessels to be too crowded with non-potential customers also due to the extensive time it takes to visit such large vessels so thumbs up for MYS 2014 edition.

On the other hand of the ticket price increase which for the record more than doubled compared to the previous 60 euro price, all exhibitors had plenty of free invitations to invite their prospects, media professionals and other types of interested parties which made it easy for all of us in the industry to invite the right audience to the show.

The show ground was also extended thanks to the the new Yacht Club de Monaco area with its impressive structure in the north part of Port Hercule that also gave much more useful space for exhibitors needing water space and logistic support.

We also noticed a slight reduction in the number of Yacht Magazines which we believe is an appropriate market adjustment considering the lowered marketing budgets most companies say to have this upcoming years.

This 2014 edition of Monaco Yacht Show at first glance seemed to be a positive and optimistic one from a sales point of view, however, we will get back on the specific topic with more updates after exhibitors have settled the show frenzy and will talk to us regarding the real output of the show in terms of business. Don’t forget to sign up to our newsletter to receive updates

From a marketing point of view we were pleasently surprised by a number of interesting techniques to move visitors on the show ground such as Edminston’s Gelato invitations served by the now famous team of red-dressed models, the traditional Feadship panama hats distributed for free to visitors,

Although we are only at the very beggining of 2014 at Rodriquez Consulting we have been working on a new comprehensive Yacht Market Research 2013-2014. Thanks to the requests that came from several new Yachting industry players and private equity funds willing to invest in the industry on its way to regaining strenght and competitiveness, RC decided to start the works on a new research and related forecasts for 2016. At Rodriquez Consulting we can confidendtly say that we have a track record of supplying reliable data and most importantly solid forecasts thanks to our team experience in the industry which exceeds 100 years in total.

Some highlights of the main topics of the research:

1.1
Current market size
Sizing and trends of the last ten years, segmented by geographical area, yacht types (sail, motor, flybridge open etc), and length range : Volume, Value and Average prices
2.2
SuperYacht Focus
SuperYachts Specific Focus: building technologies segmentation, hull shapes, materials and production approach (custom steel construction VS fiberglass semi custom construction)
2.3
Geography and Market Forecasts
Size segmentation and geographic segmentation Yacht Market Forecasts 2016: Geographical areas, Yacht Sizes and Types
2.4
The Yacht Service Market
Sizing and Trends by business lines (e.g.: refit vs maintenance) competitive landscape of the Yacht Service Market main players by geographical area
2.5
Yacht Charter Industry
Yacht Charter Industry segmented into type yachts and sizes by geographical area of interest, plus trends and forecasts by geographical area

At Rodriquez Consulting we usually tailor our research material to our client specific business focus, please contact us for more information: Market@RodriquezConsulting.com

As every year at Rodriquez Consulting we are working to satisfy our clients need for reliable data on the Global Yacht Market. Unlike a few reasonably reliable researchers and data providers that focus solely on the Super Yacht segment (24mt or 30mt and above) we take into account the whole of the boating industry. Althought the word yacht sounds to be referring to only the very large boats we believe yachting starts at as little as 8 meters, furthermore, given the volume of units that the smaller size segments can reach we believe it is of utmost importance to provide reliable data on these smaller size segments.

Our Yacht Market Research for 2014 will include 2 years forecasts to 2016, and the market drivers. The global Yacht Market is driven by the macro segment of HNWI (high net worth individuals) , however, we sub-segment this macro cathegory into 5 more cathegories to give a much more useful indication to yacht manufacturers on their specific target market. At Rodriquez Consulting we take into account the Affluent segment with a reference price of yachts in the 3 million euros, the Entry HNWIs, Very HNWIs with a reference price of yachts in the 5 to 30 million euros range and the Ultra HNWIs and Billionaires. The latter segment accounts for approximately 15% of the total market value of the Yachting industry with a reference price per yacht above 35 Million euros

In our 2014 research we will also be researching in details the private marinas, the yacht charter market with a double focus on both the sail yachts and the motor yachts but also the component suppliers and the repair and maintanace businesses.

In 2013 we have established business relationships with some of the industry players of the global Yachting and Marine Anti-fouling paint industry, which has allowed us to develop a substabtial expertise in the coating industry.

If you would like to receive more information regarding our Yacht Market Research 2014 and the forecarst please don’t hesitate to email us at MARKET@RodriquezConsulting.com or give us a call +44 7445 30 86 22

If you would like to see a sample of previous work please click here on this Super Yacht Market Report Sample

The global recovery continues to show signs of weakness. Heightened Eurozone financial market and sovereign distress, stuttering recovery in the U.S. and slower than expected growth in major emerging market economies are the main drivers behind the IMF’s recent adjustment of its forecast for global growth downwards to 3.5% for 2012 and 3.9% for 2013. The two main assumptions that the forecast is founded upon are policy action in the Eurozone that allows financial conditions to ease gradually and recent monetary policy changes in emerging market economies gaining traction.

The continual recurrence of financial market distress leading to sovereign distress and bailout packages that provide temporary relief in the Eurozone heightens the potential for uncontrolled default and Euro exits. Both these scenarios will certainly have a severe impact on global economic growth prospects and wealth growth.

WEALTH TRENDS

Investment

UHNW investors are shifting their wealth into private companies, real estate and commodities.

Risk aversion is largely reflected in the shift away from speculative financial investments to hard assets.

Professionals and institutions engaging with UHNWIs should consider strategies and approaches that address the current concerns and focus of these clients.

Reduction in Tax Exposure

As governments around the world look to revive state finances through higher and stricter taxation regimes, UHNWIs look to reduce their tax exposure through a shift to territories with beneficial tax regimes. Professionals engaging with the ultra wealthy need to consider strategies that reduce tax exposure and address their clients’ concerns.

WEALTH CURRENTS

2012 at present has been a year of shifting wealth currents, with the broad direction for wealth flows going eastwards. Eurozone UHNWIs, concerned over volatility and distress in sovereign and financial markets, have shifted wealth away from the periphery towards core economies with Germany and Switzerland as favored destinations on the Continent. Other beneficiaries include the United Kingdom, the US, Hong Kong and Singapore.

The shift in wealth growth to emerging economies poses a challenge for wealth management firms based in the U.S. and Europe, who need to convince clients of their long term viability. In contrast, finding and keeping talent in developing markets is a key success factor as wealth management firms need to invest in human capital to capitalize on the opportunities presented by the shift.

STATE OF WORLD’S UHNW POPULATION

· The global UHNW population stands at 187,380 with a combined wealth of US$25.8 trillion. Combined wealth attributable to this segment shrank by 1.8% from a year ago. The decrease was largely driven by the Eurozone crisis and a slowdown in emerging economies.

· Oceania saw the greatest growth in UHNW population, with an increase of 5.9%, largely driven by the continued growth of Australia.

· Asia, in contrast, saw the largest percentage reduction in UHNW population amongst the regions. The 2.1% reduction in UHNW population is a result of poor equity performance, particularly in Japan, China and India.

· Combined wealth loss was highest in Asia as Hong Kong, China and Japan led wealth loss across the region.

· The U.S. leads in terms of real growth in UHNW population numbers, with 2,250 UHNWIs joining the ranks of the ultra wealthy. The combined total wealth of the U.S. UHNW population expanded by US$ 265 billion.

or For more information or to receive a copy of our complete Wealth Report or our most recent Yachting Industry Market Analysis please contact us Market@RodriquezConsulting.com

As we are approaching the Yacht Show season 2012, at Rodriquez Consulting we have elaborated the Yacht Market Study consolidated with 2012 numbers, to support our clients in acquiring fundamental information and plan their business operations accordingly.

The topics of our focus include Marine Accessories, Coatings and Anti-Fouling products, the yacht charter industry and its price dynamics and the yacht service industry segmented by yacht size categories. As far as Yacht buyers are concerned, we have as usual gone an extra mile in our research, segmenting the High Net Worth Individuals group into the subgroups of Affluent, HNWIs, Very-HNWIs, Ultra-HNWIs and Billionaires. The RC team has analyzed HNWIs group current asset allocation pattern, the growth rate and trend in the several established and emerging markets, their specific interest in the so-called ‘investments of passion’ to which Yachts belong.

The RC forecasts for the years 2009-2010 proved to be very accurate. We always work meticulously to sharpen our forecasting skills, taking into account a broad range of variables. To avoid the risk of a merely mathematical model of forecasts, we carefully cross-match the mathematical models with cultural factors, expert interviews, national and international financial occurrences, getting to a degree of expertise and accuracy that we can proudly state to have no comparison in the specific industries in which we operate.

As per our company policy we will not be distributing our research material limtilessly over the Internet in order to preserve our clients’ acquired competitive advantage.

Therefore, please contact us to to discuss your specific company needs and proceed with a customize order of our Yacht Market Study 2012: Market@RodriquezConsulting.com

We expected a much lower number of people at the Monaco Yacht show. However, we can confidently say the quality of people was certainly more selected than last year or the previous one. Is crisis hitting the 30+ (100+ ft ) Yacht Market segment? Yes definitely! Infact new contracts for yachts over 30 meters are down more than 30% some of the largest brokers say 40%, but due to the construction cycle of such a large vessel which can extend even beyond 24 months, many shipyards are still working and suffer the economic downturn much less.

What about the used yacht market over 30 mt ? This is still a good time to make some serious deals for those who hold cash and want to buy low under construction vessels or very recent launches. The large yacht charter seems to be increasing by 20+ %, thus, those who see this period as an opportunity are very right, although, competence and expertise is needed more than ever.
Who are the buyers now ? A bit less Russians than before, a few more Indians and those Latin Americans who were skeptical with the American Banking system and safeguarded their wealth elsewhere.

But far east is finally approaching seriously, Korean Shipyards are moving forward toward an up and coming chinese market that has left lots of business on the waiting line until now, waiting for a more yacht-friendly legislation, and few more marinas.

Monaco Yacht show 09, ultimately, has featured improvement in the quality of visitors, and we believe it is going to be a trend as the yachting industry will get more “professionalized” and less of a Ultra-High-Net-Worth-Individuals (UHNWI) toy-business.

Rodriquez Consulting was very busy as a consequence as shipyards and private investors are not willing to take any market guess or gut-felt product development on new yacht lines and custom yachts to invest in.
For more info contact us: Info@RodriquezConsulting.com

Date: October 1, 2009

Rodriquez Consulting has succesfully stimulated the interest of several marine industry operators to engage in business with Melcal Marine in its Sales Network expansion process. Interest is shown from large and medium players in U.S., India, Nigeria, UK, Honk Hong, UAE, Norway and Finland.

Rodriquez Consulting is currently advising crane manufacturer Melcal Marine. RC has succesfully stimulated the interest of several marine industry operators to engage in business with Melcal Marine in its Sales Network expansion process. Interest is shown from large and medium players in U.S., India, Nigeria, UK, Honk Hong, UAE, Norway and Finland.

Melcal Marine demonstrated motivation to become a top quality player in the lifting solution industry. The company is already fully certified, from a wide range of registries worldwide, and it’s set to keep delivering its products within record-breaking delivery time.

Melcal new production facility in Sicily, Italy, allows the company to increase production rapidly in order to satisfy future demand.

Furthermore, Melcal Marine, has also expressed the interest to be differently branded from the most of it’s competitors and bring a bit of “color” to the grey world of commercial marine industry-says Filippo Acquaro- Marketing Manager

For more info: Info@RodriquezConsulting.com
and www.MelcalMarine.com

Master in Yachting Management, Università Di Roma 2010, Luxury Industry, Yachting Business Education

From the country that manufactures over 60% of worlwide motor yachts (Italy) between 15 and 40 meters, finally a post graduate Master in Yachting Management at “Università Di Roma”
(visit http://masteryachtingmanagement.blogspot.com) at its 2010 edition the master will be feauturing interesting guest from the international yachting industry, luxury and financial business environment.

Rodriquez Consulting will certainly give its contribution.

for more info you can contact :
– Mr Samuele Orsi –
M: +39 339.4310419
E: samuele.orsi@gmail.com