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At Rodriquez Consulting we have treated the matter of emerging economies and the yachting industry several times, and always quite ahead of time in our forecasts. Now thanks to a new comprehensive Yacht Industry research and our recent business talks with some of Korean largest ship builders and several Chinese players that show great interest in the yachting industy we have an even better idea of how the market is going to evolve in those areas both from a buyer point of view and from a builder/dealer point of view.

Differently from plenty other professionals we have made several considerations that relate not only to the industry economic drivers but also to cultural and behavioural aspects that had and will have an effect on the Asian emerging economies and specifically those of Korea and China.

As a matter of fact those European major players  who had invested heavily in China already some years ago following the trend and frenzy of the alleged Chinese yachting needs highly underestimated a number of cultural factors that have, in the best cases,  delayed their expected returns on investment and in the worst cases, we’ve seen these players withdrew any direct presence/investment on the geographical area.

Korea, however, is a different story, the country already has an established tradition in commercial shipbuilding that makes this industry sector a prominent one on their national GDP, which does not necessarely mean they are ready to build and market luxury yachts to EU or U.S. standards of quality and most importantly market them correctly to communicate the added values a luxury product is commited to deliver to its target market.

Because let’s face it, there is a vast gap between quality and perceived quality and unfortunately neither of the above mentioned countries have a national brand legacy (e.g.: made in Italy)  to carry with them in terms of perceived quality which as consequence means that they will have to litterally double their efforts in communication to prove they can deliver in the highest end of the luxury.

Furthemore, they will have to build impeccable after sales services on locations where severals Asian yacht owners enjoy their yachts in the U.S. and EU.

We admit that they certainly can be competitive at the price level and in these still turbulent economic times this will be an advantage stimulating the apetite/desire of a few prospective customers, but is it enough ? No it’s not ! Why?

Paradoxically, even  highly standardize products such as the Apple Ipad that competes in the much more price sensitive market of consumer electronics and that bluntly states in the back “designed in California built in China” largely owes its success to Marketing, After sales service, and Corporate Communication planned, directed and executed in U.S. and EU, and solely thanks to that thoughtfully built and maintained brand that they can market at a premium price and deliver those values of high-end product in their segment even if their product is performance and price wise objectively (from techical comparisons) worse compared to its direct competitor from Samsung.

Lastly, Korean shipbuilders are smart and have already engaged in business with our  Italian Yacht design firm of choice and now it is for us to see if they will decide upon some guidance to make their U.S. and EU market entry appropriately to pave the way for success.

For more info write to Rodriquez Consulting Managing Director Leopoldo Rodriquez (click here to contact)

 

 

Giancarlo Galeone is a Ferretti Group shareholder and director and he has been appointed CEO of the company following the recent death of Salvatore Basile.

Galeone whoe joined Ferretti in 1991, and has covered the CEO position from 1995 thru 2005 then he became vice-chairman in 2006. He has worked closely with Basile on the Board, defining Ferretti’s relaunch plan and reorganisation sharing vision and strategies.

In the words of founder Norberto Ferretti :“At a time of such sorrow for our group sharing the profound grief of Mr Basile’s wife and family, the appointment of Giancarlo Galeone will guarantee strategic continuity for Ferretti Group,”

Rodriquez Consulting has been working on a new comprehensive market research on the yachting industry. Thanks to the requests that came from several new Yachting industry players and private equity funds willing to invest in the industry before it regains strenght and competitiveness, RC decided to start the works on a new research and related forecasts for the years to come. At Rodriquez Consulting we can confidendtly say that we have a track record of supplying reliable data and most importantly solid forecasts thanks to our team experience in the industry which exceeds 100 years in total.

Some highlights of the main topics of the research:

1.1
Current market size
Sizing and trends of the last ten years, segmented by geographical area (U.S. Euro,) , yacht types (sail, motor, flybridge open etc), and length range : Volume, Value and Average prices
2.2
SuperYacht Focus
SuperYachts Specific Focus: building technologies segmentation, hull shapes, materials and production approach (custom steel construction VS fiber semi custom construction)
2.3
Geography and Market Forecasts
Size segmentation and geographic segmentation Market Forecasts: Geographical areas, Yacht Sizes and Types
2.4
The Service Market
Sizing and Trends by business lines (e.g.: re-fittings vs maintenance) competitive landscape of the Service Market main players
2.5
Yacht Charter Industry
Yacht Charter Industry segmented into type yachts and sizes by geographical area of interest, plus trends and forecasts by geographical area

Rodriquez Consulting can customized the research material to your specific business needs contact us for more information: info@RodriquezConsulting.com

Master in Yachting Management, Università Di Roma 2010, Luxury Industry, Yachting Business Education

From the country that manufactures over 60% of worlwide motor yachts (Italy) between 15 and 40 meters, finally a post graduate Master in Yachting Management at “Università Di Roma”
(visit https://masteryachtingmanagement.blogspot.com) at its 2010 edition the master will be feauturing interesting guest from the international yachting industry, luxury and financial business environment.

Rodriquez Consulting will certainly give its contribution.

for more info you can contact :
– Mr Samuele Orsi –
M: +39 339.4310419
E: samuele.orsi@gmail.com

At Rodriquez Consulting we have treated the matter of emerging economies and the yachting industry several times, and always quite ahead of time in our forecasts. Now thanks to a new comprehensive Yacht Industry research and our recent business talks with some of Korean largest ship builders and several Chinese players that show great interest in the yachting industy we have an even better idea of how the market is going to evolve in those areas both from a buyer point of view and from a builder/dealer point of view.

Differently from plenty other professionals we have made several considerations that relate not only to the industry economic drivers but also to cultural and behavioural aspects that had and will have an effect on the Asian emerging economies and specifically those of Korea and China.

As a matter of fact those European major players  who had invested heavily in China already some years ago following the trend and frenzy of the alleged Chinese yachting needs highly underestimated a number of cultural factors that have, in the best cases,  delayed their expected returns on investment and in the worst cases, we’ve seen these players withdrew any direct presence/investment on the geographical area.

Korea, however, is a different story, the country already has an established tradition in commercial shipbuilding that makes this industry sector a prominent one on their national GDP, which does not necessarely mean they are ready to build and market luxury yachts to EU or U.S. standards of quality and most importantly market them correctly to communicate the added values a luxury product is commited to deliver to its target market.

Because let’s face it, there is a vast gap between quality and perceived quality and unfortunately neither of the above mentioned countries have a national brand legacy (e.g.: made in Italy)  to carry with them in terms of perceived quality which as consequence means that they will have to litterally double their efforts in communication to prove they can deliver in the highest end of the luxury.

Furthemore, they will have to build impeccable after sales services on locations where severals Asian yacht owners enjoy their yachts in the U.S. and EU.

We admit that they certainly can be competitive at the price level and in these still turbulent economic times this will be an advantage stimulating the apetite/desire of a few prospective customers, but is it enough ? No it’s not ! Why?

Paradoxically, even  highly standardize products such as the Apple Ipad that competes in the much more price sensitive market of consumer electronics and that bluntly states in the back “designed in California built in China” largely owes its success to Marketing, After sales service, and Corporate Communication planned, directed and executed in U.S. and EU, and solely thanks to that thoughtfully built and maintained brand that they can market at a premium price and deliver those values of high-end product in their segment even if their product is performance and price wise objectively (from techical comparisons) worse compared to its direct competitor from Samsung.

Lastly, Korean shipbuilders are smart and have already engaged in business with our  Italian Yacht design firm of choice and now it is for us to see if they will decide upon some guidance to make their U.S. and EU market entry appropriately to pave the way for success.

For more info write to Rodriquez Consulting Managing Director Leopoldo Rodriquez (click here to contact)

What does a start-up company needs to be successful ?

After having served a number of start-up firms and early stage companies and sorted out thousands of priorities in newly formed companies we came to a conclusion that has a low theoretical content while is highly empirical and applies within different cultures and most, if not all, businesses and industries.

A similar question has been answered by Steve Jobs and Bill Gates together (Search Bill Gates and Steve Jobs together on youtube), they generically pointed out two elements: Passion for what one does which allows the entrepreneur to persevere, and Ability to attract and keep talented people.

The right people are a key element of any business within any industry indeed, determination and perseverance in my view can have its psychological source in several other elements other than passion, although the latter has proved to be a solid motivator.

Passion, however can also be negative in business, preventing entrepreneurs and manager to evaluate facts realistically when they are signs that the strategy, marketing, or even business model at times, requires adjustments which is often the role of Business Consulting, which in this case might turn to be exceptionally challenging, and require the consultant/consutling team significant human skills of other than analytical ones.

To draw a bullet point list of fundamental elements sorted by priority to answer the million dollar question: What Does a Start-Company Needs to be successful?

A well done Business Plan describing What, How and When

The right and committed people (team) to execute the above

The finance to reach break-even

The capability to attract more talents to grow organically,

If you have an early stage company and you are looking for a guide on how to raise capital have a look at this: https://www.docstoc.com/docs/101114049/How-To-Raise-Capital-for-your-Business-at-any-stage

by Leopoldo Rodriquez, Managing Director

Rodriquez Consulting forecasts on Brazil as an high growth potential market for the yachting industry proves to be right, The 12th annual São Paulo boat show generated sales of RS185m (US $108m), a 12 per cent year-on-year increase.

Rodriquez Consulting forcasts on Brazil as an high growth potential market for the yachting industry proves to be right. See the following extract from Ibi Magazine/Fernanda Velloso

The 12th annual São Paulo boat show attracted 150 exhibitors and filled 30,000sq m of the Transamerica Expo indoor exhibition centre.

The organisers claim it generated sales of RS185m (US $108m), a 12 per cent year-on-year increase.

Ernani Paciornik, the show’s president, commented: “The 2008 event suffered as a result of the international financial crisis. The Brazilian boating industry started to recover at the beginning of 2009 and we are definitely now seeing clear signs of increased business activity.”

One of the key factors affecting the growth of the market was the reduction in state value-added sales tax from 25 per cent to 7 per cent in the states of Rio de Janeiro, São Paulo and Santa Caterina.

The six-day show ended last week, attracted 42,000 visitors, 240 boats on display and a large variety of boating equipment exhibited by importers and retailers.

The Brazilian company Intermarine was one of the highlights of the show, displaying amongst several other models the Intermarine 760 flagship.

Schaefer Yachts had higher than expected sales at the show. Schaefer’s president, Marcio Schaefer, commented: “We did good business at the show. Those consumers who did not buy last year are now coming back as market conditions are more stable.”

Bill Gress, president of Brunswick Latin America, commented: “This has been a very strong show for all the Brunswick brands which participated.”

Brunswick’s Sea Ray line was represented by Yachts Brazil and its Bayliner sportsboats were exhibited by Gold Imports.

The boatbuilders with smaller boats in the 30,000 Reis range also reportedly did well at the show. Lenilson Bezerra, the ACOBAR marine industry association’s executive director, commented: “Everyone was positive as the growth trends will continue into 2010 and beyond.”

Date: October 16, 2009

We expected a much lower number of people at the Monaco Yacht show. However, we can confidently say the quality of people was certainly more selected than last year or the previous one. Is crisis hitting the 30+ (100+ ft ) Yacht Market segment? Yes definitely! Infact new contracts for yachts over 30 meters are down more than 30% some of the largest brokers say 40%, but due to the construction cycle of such a large vessel which can extend even beyond 24 months, many shipyards are still working and suffer the economic downturn much less.

What about the used yacht market over 30 mt ? This is still a good time to make some serious deals for those who hold cash and want to buy low under construction vessels or very recent launches. The large yacht charter seems to be increasing by 20+ %, thus, those who see this period as an opportunity are very right, although, competence and expertise is needed more than ever.
Who are the buyers now ? A bit less Russians than before, a few more Indians and those Latin Americans who were skeptical with the American Banking system and safeguarded their wealth elsewhere.

But far east is finally approaching seriously, Korean Shipyards are moving forward toward an up and coming chinese market that has left lots of business on the waiting line until now, waiting for a more yacht-friendly legislation, and few more marinas.

Monaco Yacht show 09, ultimately, has featured improvement in the quality of visitors, and we believe it is going to be a trend as the yachting industry will get more “professionalized” and less of a Ultra-High-Net-Worth-Individuals (UHNWI) toy-business.

Rodriquez Consulting was very busy as a consequence as shipyards and private investors are not willing to take any market guess or gut-felt product development on new yacht lines and custom yachts to invest in.
For more info contact us: Info@RodriquezConsulting.com

Date: October 1, 2009

Rodriquez Consulting has succesfully stimulated the interest of several marine industry operators to engage in business with Melcal Marine in its Sales Network expansion process. Interest is shown from large and medium players in U.S., India, Nigeria, UK, Honk Hong, UAE, Norway and Finland.

Rodriquez Consulting is currently advising crane manufacturer Melcal Marine. RC has succesfully stimulated the interest of several marine industry operators to engage in business with Melcal Marine in its Sales Network expansion process. Interest is shown from large and medium players in U.S., India, Nigeria, UK, Honk Hong, UAE, Norway and Finland.

Melcal Marine demonstrated motivation to become a top quality player in the lifting solution industry. The company is already fully certified, from a wide range of registries worldwide, and it’s set to keep delivering its products within record-breaking delivery time.

Melcal new production facility in Sicily, Italy, allows the company to increase production rapidly in order to satisfy future demand. Furthermore, Melcal Marine, has also expressed the interest to be differently branded from the most of it’s competitors and bring a bit of “color” to the grey world of commercial marine industry-says Filippo Acquaro- Marketing Manager

For more info: Info@RodriquezConsulting.com
and www.MelcalMarine.com

Date: October 28, 2009