Rodriquez Consulting Ltd advised and planned the participation of one of the few Italian SuperYacht builders (currently a corporate client) at the 1st Abu Dhabi Yacht Show. Few of the major competitors believed in ADYS and for those exhibitors who did, or were rightly advised to, the results were significant.
The choice to skip Dubai International Boat Show, which suffered a bit more from the credit crunch, and focus instead on the Invitation Only- over 100ft- ADYS ‘09 was risky but overall a positive one.
The quality rather than quantity of visitors was solid, mainly Sheiks from different royal families including the Crown Prince of Abu Dhabi, who thanks to a selective environment was able to comfortably stop by most exhibitors stands and appreciate the details of such complex vessels. Furthermore, an interesting participation of HNWIs (high net worth inviduals) from India was also noteworthy.
The numbers are there, Abu Dhabi is indeed backed up by its 625 billion USD Sovereign Wealth Fund (3 times the Russian and 2 times the Norwegian one), which helped quite substantially to put together a great 1st edition with help from the well-established Informa Group owner of Monaco Yacht Show, and the powerful Abu Dhabi Tourism Authority.
ADYS ‘09 can take pride from the presence of well-known Superyachts such as “Silver” “WallyPower 118?”, “Lauren L”, “Dubawi” etc..
For more info on RC services and strategic business development: info@RodriquezConsulting.com
Date: March 27, 2009
