Azimut-Benetti group new London office

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Azimut Magellano 43 ADV at Shouthampton Boat Show 2014

Azimut Magellano 43 ADV at Shouthampton Boat Show 2014

“The best boat for british people has been designed in Italy ” this is the daring advertising slogan which displays below the new Magellano 43 exhibited at the PSP Southampton Boat Show  2014. The Azimut-Benetti group is making a move to tackle the british market. Our contacts at Azimut-Benetti group have made it clear that they are here to stay which means that the yacht manufacturing group is not only interested in the city of London foreign and local money but they are targeting the whole of the UK market, which, we believe, is a rather different more established type of marine market.  The choice of bringing the Magellano line here at the Southampton boat show makes it very clear per se, instead of showcasing the faster yachts more suitable for city boys or the young and wealthy London HNWIs, the Magellano is a yacht for a sophisticated mariner that want to enjoy his yacht all year, long range and if need be face the rough seas.

Other than just participating with a the factory team at Southampton boat show 2014, Azimut-Benetti exclusive Monaco and France dealer is in the process of opening a sales office here in London, with a prestigious address as one might expect in Mayfair’s Hannover Square.

We talked with the lovely  Elisabeth Curro, who has been heading the Monaco office of P.B. Yachting Monaco, who will be running the exclusive dealer for Azimut-Benetti in London. Elisabeth sounded confident on the market potential of the city and the country for the Azimut-Benetti brands.  We look forward to attend the opening of this new sales office.

At Rodriquez Consulting we believe there is certainly an interesting market opportunity for this established yacht manufacturer to grow in the UK market and in the growing city market of London which is one of the largest city economies in the world. London is indeed the first or the second home for many  “ultra high net worth individuals” – those with $30m (£21m) or more in assets apart from their main home – number 167,669, according to a report from estate agents Knight Frank – up 59% over the past decade.

Roughly equal to the population of the London borough of Kensington and Chelsea – and many of them do indeed have a place there – they control more than $20 trillion in assets – more than the national output of the US and Germany put together.

London, is, not surprisingly,  home to more UHNWIs (4,224) than any other city in 2013 and this will still be the case a decade later, with nearly 5,000 expected to be living here.

For more information about the city economics and how to penetrate this target niche please contact us. 

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Bill Gates charters Fincantieri built Yacht “Serene”

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Summer 2014 Microsoft founder Bill Gates goes on vacation with his family as a billionaire of his calibre should.

The NY Daily News captured some images of Microsoft tycoon aboard “The Serene,” a $330 million dollar yacht that according to the newspaper Gates and his family are renting for $5 million per week. To us this value sounds like wrong information as the Serene is listed at prices that are well below 2.5$ million per week [2.2 $ to be exact]

M/Y Serene is a Fincantieri built 133 meter yacht designed by Espen Oeino and launched in 2011. With a cruise speed of 15 knots and top speed around 20 knots The Serene has the following interesting interior features which we assume were appealing to Mr Gates as a discerning client

  • Indoor climbing wall
  • Dedicated children’s playroom
  • Two helicopter landing pads
  • Fully-equipped health spa and beach club
  • Multiple swimming pools [saltwater]
  • Underwater viewing room
  • Full conference room

Gates as you might imagine doesn’t own “The Serene.” He’s chartering it from Stolichnaya vodka distributor Yuri Scheffler. The Russia-born Scheffler is an interesting figure himself, who became famous for battling with Russian President Vladimir Putin over Putin’s attempt to nationalize and “redistribute” Stolichnaya’s wealth.

Though he does not own a yacht himself, Gates seems to be a fan of them. In 1994, he was married about a yacht belonging to his fellow Microsoft co-founder Paul Allen. Allen famous Octopus was built a few years ago with an approximate budget of $200 million by German builder Lurssen Yachts.

Even if Gates doesn’t own his own yacht, although he clearly could, a clear sign of how the most solid representative of the U-HNWI group is often opting for chartering rather than yacht owning.

According to the Daily News, Bill Gates and his family regularly make use of the Serene’s on board helicopter to travel for tennis matches at the “billionaire’s playground” nearby Porto Cervo in Sardenia, while the boat is stationed off the coast. And like Allen’s yacht, the Serene also comes with its own submarine, which in the amenities and toy categories is slowly increasing in popularity.

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Super Yacht Market Study 2014

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After Cannes boat show while just approaching from the Monaco Yacht Show 2014 the RC team is matching the Super Yacht Market Study 2014 forecasts with industry experts and shipyard owners and managers opinion together while cross matching Yacht launches with the yacht registries around the world for yachts over 80 feet.

The industry is no longer shy to attack new emerging markets and areas where we have identified the highest growth in wealth in terms of volume and in terms of number of HNWI (high net worth individuals) and billionaires.

In order to give more support to our clients we have added the following elements to our Super Yacht Market Study for 2014 and cross matched our forecasts with a variaty of sources in order to assure maximum reliability.

Furthermore, after several custom requests we have also elaborated specific drill-in on products like antifouling paints and many other specific components that are fundamental in for the life of a vessel.

Here are some elements extracted from the latest version:

Power Super Yacht evolution backlog by length

Power Super Yacht evolution backlog by product type

Power Super Yacht evolution backlog for construction materials

Sail Super Yacht evolution backlog by length

Sail Super Yacht evolution backlog for construction materials

Evolution of the Super Yacht Market Volume

Super Yacht Market Evolution cathergorized by business macro segments

Power Super Yacht Market Evolution by length

Power Super Yacht Market Evolution by product type

Sail Super Yacht Market Evolution by length

Super Yacht Market Evolution for main geographical areas

New Deliveries Evolution vs. Destock and pre-owned Market

Evolution of the Market Value of Super Yachts

Identifying the drivers of the market for Super Yachts

Trend number of HNWI by geographical areas

HNWI population Evolution 2005-14

HNWI wealth Trend by geographical areas

HNWI wealth Evolution 2005-14

Population Ranking HNWI for geographical areas

HNWI wealth Breakdown

HNWI allocation “Investments of Passion”/Vanity Investments

HNWI population age distribution

HNWI Population Sex allocation

Sizing the number of Billionaires by Macro geographical areas (2012-13-14)

Top 10 Countries in terms of number of Billionaires (2012-13-14)

Top 10 Countries in terms of average growth in the number of Billionaires (2013-14)

Market Evolution for Marine and Luxury products vs. No. of HNWI’s And Billionaires

Correlation analysis of the Market with business drivers

Super Yacht Market Forecasts

Power Super Yacht Market Forecast

Sail Super Yacht Market Forecast

Super Yacht Market Forecast classified by geographical areas

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Abu Dhabi Yacht Show – 1st edition –

Rodriquez Consulting Ltd advised and planned the participation of one of the few Italian SuperYacht builders (currently a corporate client) at the 1st Abu Dhabi Yacht Show. Few of the major competitors believed in ADYS and for those exhibitors who did, or were rightly advised to, the results were significant.

The choice to skip Dubai International Boat Show, which suffered a bit more from the credit crunch, and focus instead on the Invitation Only- over 100ft- ADYS ‘09 was risky but overall a positive one.

The quality rather than quantity of visitors was solid, mainly Sheiks from different royal families including the Crown Prince of Abu Dhabi, who thanks to a selective environment was able to comfortably stop by most exhibitors stands and appreciate the details of such complex vessels. Furthermore, an interesting participation of HNWIs (high net worth inviduals) from India was also noteworthy.

The numbers are there, Abu Dhabi is indeed backed up by its 625 billion USD Sovereign Wealth Fund (3 times the Russian and 2 times the Norwegian one), which helped quite substantially to put together a great 1st edition with help from the well-established Informa Group owner of Monaco Yacht Show, and the powerful Abu Dhabi Tourism Authority.

ADYS ‘09 can take pride from the presence of well-known Superyachts such as “Silver” “WallyPower 118?”, “Lauren L”, “Dubawi” etc..

For more info on RC services and strategic business development: info@RodriquezConsulting.com

Date: March 27, 2009

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Brazil’s Economic Growth and the Maritime Sector

With natural attractive conditions conditions for the marine industry, Brazil had 2 main factors that bounded the develop of the sector until 2007: the tax system and the lack of appropriate infrastructure. Following the approval of the plan to accelerate internal growth, new policies that benefits private investors reducing taxation and bureaucratic barriers are being implemented. Also the country infrastructure is being reinforced with actions in logistic, energy and social or urban structures. Roads and rail system are being drastically implemented, in an effort to connect the inside country with the natural ports and harbors on the coast. This effort is related mainly to the necessity of connecting the yields to the shipping facility, however creates a world of opportunities to explore the brazilian abundance in mineral, including hydrocarbons for the Yacht industry. The high costs of transportation will be slashed, and opportunities in the Yacht

construction industry will become even more attractive in the end of the implementation. Adding to the scene the new Pre-salt oil reserves, the commitment with social development, sustainability, qualified work force and the potential of the maritime tourism, Brazil is a market aiming to receive new investments and ready to repay with real opportunities.

written by Ana Biavatti for Rodriquez Consulting Ltd

Date: December 22, 2008

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Brazil Emerging Market

Investing in Brazil: Overview

Since 2007, the Brazilian Government has worked to set the country as a leader in regional and international integration, promoting diplomatic meetings and mediating South American controversies. In the economic sphere, the objective has been to improve the macroeconomic stability and international credit. Brazil objectives are to abandon the condition of an emerging market to consolidate its position of credible international interlocutor. In order to reach this objective, in april 2007 it was approved the “PAC” – Plano de Aceleração do Crescimento – a plan to accelerate the country’s growth focused on internal infrastructure, enforcing investments and rebuilding the fiscal system. The results could be seen in the end of 2007: PIL of 1.323 billion dollars and 10th player among the world economies, according to the the World Bank. For the second year sustaining a real growth rate of 5%, Brazil is facing the actual world crisis serenely, investing in sustainable projects and attracting more foreign investors than ever

written by Ana Biavatti for Rodirquez Consulting

Date: December 22, 2008

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