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New Managing Director at Royal Huisman

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Mr Roamer Boogaard was previously Executive Director at the Royal Netherlands Sea Rescue Initiative and had a solid career in the Dutch maritime sector, including the Dutch Royal Navy from 1981-1997.
With expansion plans in mind, and serving for 10 years as Managing Director, Alice Huisman will take the duties of Executive Director alongside Chairman and fellow shareholder Jan Willem Doeksen. Once Mr. Boorgaard’s settles in to handle the daily operations, Alice Huisman will focus on business development, marketing and client relationships.

“As many will know I have been serving as Managing Director for the past 10 years,” begins Alice Huisman, “and, together with our new partners at Royal Doeksen, I am of the view that adding this highly talented and capable individual is the next logical step if we are to maintain and expand upon our past successes.

Alice Huisman recognises the value of change and the key role that attracting and retaining the best talent plays in a dynamic organisation. Furthermore, the importance of building a structured organisation will give her the opportunity to focus on key tasks she performs best with a focus on expansion:

“They will provide me with the opportunity to focus more exclusively on our client relationships, while our expanded management team continues to drive forward operational standards and efficiency.”

Royal Huisman welcomes Mr. Boogaard into a business with a significant order book across the full spectrum of our new build and refit activities.

Together with Roemer Boogaard as Managing Director there will be Mr Ronald van Hulst, as Director of Operations. Van Hulst who has 25 years of experience in the business equips the newly appointed Managing Director perfectly in conjunction with the recently appointed Finance Director Harmen Peeters.

For more info go on Royal Huisman website 

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Monaco Yacht show 2014 first impression

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We just got back from Monaco Yacht Show 2014 and our first impressions were rather positive considering the general optimism that we noticed while speaking with a number of yacht builders, yacht owners, yacht brokers, designers and component manufacturer. Boero Group export and marketing manager who was attending the show at the Boero Yacht Coatings boot told us Monaco usually doesn’t fall back on expectations and that his first impression was positive. Luciano Bregola CEO of Isa Yachts was confident about future orders and the MTU sales team was very busy with a series of meetings with existing clients and prospective ones. It seems that the Italian builder are getting busier than they were expecting.  As one would expect a few companies that were exhibitors in the previous years were not present at the show, some had reduced their presence however, some others were there ready to do business with the usual enthusiasm and refreshed brands such as that of ISA Yachts that has undertaken a minor re-branding. The first thing we noticed, however, is that the organisers of MYS 2014 have decided to raise the price of tickets to 150 euros per day and 500 for a multi-day pass, which in fairness we believe it is a good move in order to discourage visitors whose pockets and interest are not strong enough to pay this price to visit the show. We all know large yacht owners, brokers and yacht builder don’t quite like their vessels to be too crowded with non-potential customers also due to the extensive time it takes to visit such large vessels so thumbs up for MYS 2014 edition.

On the other hand of the ticket price increase which for the record more than doubled compared to the previous 60 euro price, all exhibitors had plenty of free invitations to invite their prospects, media professionals and other types of interested parties which made it easy for all of us in the industry to invite the right audience to the show.

The show ground was also extended thanks to the the new Yacht Club de Monaco area with its impressive structure in the north part of Port Hercule that also gave much more useful space for exhibitors needing water space and logistic support.

We also noticed a slight reduction in the number of Yacht Magazines which we believe is an appropriate market adjustment considering the lowered marketing budgets most companies say to have this upcoming years.

This 2014 edition of Monaco Yacht Show at first glance seemed to be a positive and optimistic one from a sales point of view, however, we will get back on the specific topic with more updates after exhibitors have settled the show frenzy and will talk to us regarding the real output of the show in terms of business. Don’t forget to sign up to our newsletter to receive updates

From a marketing point of view we were pleasently surprised by a number of interesting techniques to move visitors on the show ground such as Edminston’s Gelato invitations served by the now famous team of red-dressed models, the traditional Feadship panama hats distributed for free to visitors,

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Azimut-Benetti group new London office

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Azimut Magellano 43 ADV at Shouthampton Boat Show 2014

Azimut Magellano 43 ADV at Shouthampton Boat Show 2014

“The best boat for british people has been designed in Italy ” this is the daring advertising slogan which displays below the new Magellano 43 exhibited at the PSP Southampton Boat Show  2014. The Azimut-Benetti group is making a move to tackle the british market. Our contacts at Azimut-Benetti group have made it clear that they are here to stay which means that the yacht manufacturing group is not only interested in the city of London foreign and local money but they are targeting the whole of the UK market, which, we believe, is a rather different more established type of marine market.  The choice of bringing the Magellano line here at the Southampton boat show makes it very clear per se, instead of showcasing the faster yachts more suitable for city boys or the young and wealthy London HNWIs, the Magellano is a yacht for a sophisticated mariner that want to enjoy his yacht all year, long range and if need be face the rough seas.

Other than just participating with a the factory team at Southampton boat show 2014, Azimut-Benetti exclusive Monaco and France dealer is in the process of opening a sales office here in London, with a prestigious address as one might expect in Mayfair’s Hannover Square.

We talked with the lovely  Elisabeth Curro, who has been heading the Monaco office of P.B. Yachting Monaco, who will be running the exclusive dealer for Azimut-Benetti in London. Elisabeth sounded confident on the market potential of the city and the country for the Azimut-Benetti brands.  We look forward to attend the opening of this new sales office.

At Rodriquez Consulting we believe there is certainly an interesting market opportunity for this established yacht manufacturer to grow in the UK market and in the growing city market of London which is one of the largest city economies in the world. London is indeed the first or the second home for many  “ultra high net worth individuals” – those with $30m (£21m) or more in assets apart from their main home – number 167,669, according to a report from estate agents Knight Frank – up 59% over the past decade.

Roughly equal to the population of the London borough of Kensington and Chelsea – and many of them do indeed have a place there – they control more than $20 trillion in assets – more than the national output of the US and Germany put together.

London, is, not surprisingly,  home to more UHNWIs (4,224) than any other city in 2013 and this will still be the case a decade later, with nearly 5,000 expected to be living here.

For more information about the city economics and how to penetrate this target niche please contact us. 

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