We are delighted to announce that our client the new brokerage firm Yacht Nation has been successful in finding a buyer for the super yacht Nena built by Cantieri di Pisa as reported by Boat International in this article.
The sale of 36m yacht Nena 1 has been the joint effort of Yachtzoo representing the seller and Yacht Nation who found and represented the buyer throughout the whole transaction. The negotiation started at asking price of 5.9 million euros.
Built in GRP by Cantieri di Pisa and designed by Carlo Galeazzi, the vessel was launched in 2009. This yacht for sale was the first in Cantieri Di Pisa’s Akhir 118 semi-custom series and was refitted in 2011.
Rodriquez Consulting has been supporting the entrepreneurs of Yacht Nation since the start. We have delivered a comprehensive market study to support the client in choosing the right size segment to focus his marketing efforts. Furthermore, the Rodriquez Consulting creative team is directly responsible for the creation (name and brand) of the new brand Yacht Nation.
Yacht Nation might also be a new brand, however, it already has a lot of experience in yacht brokerage, management and sales. Thanos Skliris (Principal) came to Rodriquez Consulting with the objective of creating and yacht brokerage, yacht management and yacht charter firm deploying with much more accuracy and planning than the majority of its competitors.
The Yacht Nation project started where all business should, from in-depth yacht market research and data analysis provided by Rodriquez Consulting. Our team then analysed the historic trends of brokerage boats in the size segment and geographic areas we had selected to determine the lead to sale goal to set. Furthermore, the Yacht Nation team provided the historic record of all brokerage yachts in their careers to enable Rodriquez Consulting to do an ad-hoc analysis of their professional sale performance. The result was a clear plan to go forward.
The action plan Rodriquez Consulting created for Yacht Nation was clear and well defined providing for a clear guideline for implementation. Our proprietary M.A.P. – I.D. (Marketing Action Plan Implementation Dashboard) provided Yacht Nation’s team the following
- Marketing Actions to be taken
- Tools to use
- Frequency of actions
- Monitoring tools, KPIs and other metrics
- Defined Brand guidelines and branded materials
In the future, Rodriquez Consulting will support Yacht Nation in its marketing efforts to generate the company sales and structural growth.
If you would like to know more about what Rodriquez Consulting can do for your firm and book a preliminary consultation contact us