All of those who work in the industry of luxury yachts are familiar with the big international boat shows such as Monaco Yacht Show the one in Cannes, Ft Lauderdale, Miami, Dubai and Genova. However, thanks to hydrofoil technology getting more popular in the recreational boating industry, we recently stumbled upon a new breed of boat show. It’s a mix between a commercial boat show, a technical conference and a sailing sport event and it’s called The Foiling Week where hydrofoils are for trial.
It’s only at its second edition (Starting on July 1st on Lake Garda) but we are pretty confident that it will grow and take place in many other places around the world. Did you say UAE?
With the push of the Americas Cup featuring a significant deployment of hydrofoil technology by its shameless contenders we believe The Foiling Week is the boat show format to make boat shows really interesting and exciting again.
Have a look at this video of the first edition:
If you are marina manager you might want to consider to host a Foiling Week.
For more information check out www.FoilingWeek.com