Planning to buy a yacht to start yacht/boat charter business can be very tricky. There is hardly a one-size-fits-all solution. For this reason we have created a Guide on how to choose your boat (Read this article) and if you are getting serious about wanting to charter your boat/s throughout the year we have developed a customisable Yacht Charter business plan template on Excel (Click here to go to the product) which you can download and customise.
Yet even with a fully developed excel model you can find it tricky to make it work, thus we have decided to include in the price of the Yacht Charter Business Plan Template, a 30-minute consultation so that we can help you get started or check your plan once you have filled it in with your data.
Every area of the world is different and every boat has its own requirements, so among the many things we can check for you is the value of the vessel your expectation as to how many weeks of charter you can expect to sell, the maintenance costs in the area you are planning to keep and/or operate the vessel, your crew costs and many other elements that can make your operations and business successful or not.
Don’t miss the opportunity to have our experienced team check your business plan and advise you on a 1-1 basis on the best way to proceed, choose your boat, manage the vessel and many other aspects of this business.
You could be choosing the yacht charter business as a lifestyle business or retirement plan or you may be planning to launch a new concept with innovative features to bring a breath of fresh air to the industry in any case we are available and always happy to help.
In the industry of boats and especially when we are looking at the leisure boating industry pictures/images play an incredibly important role in making a website successful. Getting a prospective client to fill in a form and enquire for more info is the name of the game. Ultimately, it is about motivating people enough to make that first move on your websites. Have you ever heard the sentence ‘an image speaks more than 1000 words’ well that is very much the case with all sorts of communication but when it comes to luxury items it’s exponentially true. Not to mention that in these times we live in a lot of the content (images, text, videos) are consumed on-the-go on mobile devices.
Some of you may think we are stating the obvious; good images = better communication however, on the web ‘good’ images can come at a ‘high price’ which means a lot of KB or even MB (kilobytes or Megabytes of data) to load on each page when a web visitor is browsing your website. The key phrase here is PAGE LOAD SPEED.
Why is load time so important ? Because it directly effects your conversion rate
Did you ever use Google Page Speed Insight, or the Pingdom Speed Test to check on the load speed of your website. Well if you haven’t already these are free tools and you should have them at your fingertips and weekly check the performance of your website. You can rest assured that your prospective customers are NOT going to wait for your website to load if it is slower than they are used to. In the Image below you can see that the speed test has some main indicators:
The load time
The Page Size in Megabytes
The number of requests
The location the website is tested from
Among these 4 points the only one that isn’t not self explanatory is number 3: The number of requests.
The number of requests (a.k.a.: number of Calls ) is the total number of request that a browser used by your website visitor ‘asks’ your server to load in order to put together the full page and display it. Think of it (metaphorically) as the number of pieces of a puzzle that you need to display the whole home page for your web visitors.
In the image below you can see the number of calls sorted by load time.
The load speed ultimately is the total time it takes to deliver ‘answers’ to these requests/calls (in our case 89 requests or pieces of the puzzle to get back to our metaphor)
Now what you want to know is essentially how do I get my website to perform better in terms of load time (say under 2-3 Secs and ideally in the region of 1.5sec or lower)
We can guarantee that you traffic will increase and your leads will increase as a consequence as soon as you website is speed-optimised.
These are some key things you can do
- Most important is your hosting server (the place where your website lives):
- HOSTING: We highly recommend SiteGround but you can try many other services and see which fits you best. The reasons why we love SiteGround are numerous and quite technical so we won’t go into too much details, however, it is incredibly simple to migrate a website to them because the will assist you step-by-step and their customer support and speed is second to none especially if you are using wordpress. If your website is of the size of Netflix or YachtWorld.com you will probably need AWS (Amazon Web Server) but chances are you will be already on AWS paying 20-30 times what Siteground would charge you.
- Make sure you images are of reasonable size, you don’t really need anything above 150kb. You can use an image optimiser that is compatible with your CMS and if you are using wordpress you find a lot of them
- Lastly, you can use a CDN (Content Delivery Network) such as CloudFlare to make sure your website display from the closest server possible to your web visitor
If you need help migrating your website or optimise your conversion don’t hesitate to contact us