Superyachts 2020

Superyachts by 2020 – the results of the Hamburg superyachts interior international conference 2015

On the 29th-30th of June 2015, I was called to do the opening speech at the Superyacht interior international conference (links below), an invitation I gladly accepted. The focus of the conference was on design trends, construction materials, efficient project management, cooperation and communication among the stakeholders that are regularly involved in the creation of a new superyachts and refitting of exiting vessels.

As I was given the responsibility to do the first lecture and the opening speech of the conference I decided with the team to stick to what we do best and open the conference with hard data on the yachting industry.  We prepared the market data and forecasts on the superyacht segment (>24mt) together with qualitative trend analysis we created with the help of our panel of experts, our business partners and some of our clients.

The scope of Rodriquez Consulting’s presentation at the Superyacht conference had to have at least two goals:

– goal #1 Inform and deliver a superyacht market analysis framework for the participants to use as a guideline in terms of market size forecasts and benchmarks and

-goal #2 Start and fuel the conversation regarding trends, ideas, process innovation, and elements that are challenging the yacht industry while building the super yachts and the market towards 2020. 

Superyachts 2020

I was pleased with the feedback received from our presentation (download link here) of the participants among which industry leading brands(shipyards) such as Lurssen Yachts the builder of the worlds biggest superyacht Azzam, Oceanco the shipyard that built award winning Alfa Nero, Fincantieri, Italy’s biggest passenger (cruiseliners) that is set to become a power player in superyacht and gigayacht (100mt+) building.

Among the top players of yacht interior outfitting highly experienced participants such as Anjia Matzing from Metrica Interior and Mr Antonio Costamante of AIM Yacht Interiors  were contributing to make the round tables particularly interesting together with the Managing Director of Genesis Technologies AG, Thorsten Steinbrecher a specialist firm in advanced audio/video entertainment systems and even commercial aviation representatives such as Antje Terno from Airbus.

The materials discussion was driven by Alan Mcvitty from M Studio Rob Henderson from UN studio, Ian Langham from Eckersley O’Callaghan together with Sandrine Mialy, who presented a very innovative optical fibre textile (see video below) that triggered the creativity of the designers and architects attending the conference.

Optic Fiber; New materials in the superyacht industry #superyachts #yachts Superyacht Interior Conference #hamburg #2015

A video posted by Rodriquez Consulting (@leo.rodriquez) on

Rodriquez Consulting analysis was focusing on delivering answers the most usual questions we get:

  1. How big is the superyacht industry in 2015 in terms of units and value
  2. How  big will the superyachts industry will be in 2020
  3. How many clients are there (Ultra High Net Worth Individuals) and how much money will they be making by 2020
  4. Where and how are they investing their investable wealth and what is the target market (U-HNWIs) allocation  within the realm of the Investment of Passion ?
  5. How are the demographic and psychographic profiles of the HNWIs changing towards 2020?

[Download for free .]

Right after the presentation, thanks to the opinions and debate sparking from the 2 intense days of round tables and challenging Q&As, we are editing the document to make it optimal for readers (without a speaking presenter) and a useful guideline on some of the hot topics of superyacht building including;

  1. How to improve the yacht building process (with a special focus on the interiors and fittings) and what are the current issues to be addressed in terms of processes, tools, communication methods, and coordination of the stakeholders (system specialists, designers, shipyards, certification bodies.
  2. The design challenges, new materials, techologies, and the who and where of the innovation value chain.
  3. Marketing, using modern technology to enhance the experiential value and improve speed and efficiency in generating new leads, improving lead-to-customer speed and responsiveness of the sales team.
  4. Diagnostic of custom quotes, risk assessment for interior specialists, liability budgeting.
  5. How to scope the wants and needs of client correctly to facilitate contractors quotation and mitigate risk (The Elevator Case)

These and a few other questions have been answered during our presentation which you can find available for download at this link (DOWNLOAD).

Superyachts interio

Superyacht Interior international conference in Hamburg calls Leopoldo Rodriquez as opening speaker

On June 30th 2015 in Hamburg, Germany, our managing director Leopoldo Rodriquez will be the opening speaker and co-chairman of the Superyacht Interior international conference. He was asked to speak about the future of the superyacht industry, market data and trends. 

The presentation will touch upon some key elements of the super yacht market and its buyers. Leopoldo will speak about the hard data of the prospective global spending on superyachts by 2020 and also about the changing characteristics of the UHNWI target group towards 2020.

For a copy of his presentation please subscibe to our email newsletter it will be available for download after the conference. 

the Foiling week

Not your usual boat show: The Foiling Week – Hydrofoils for trial

All of those who work in the industry of luxury yachts are familiar with the big international boat shows such as Monaco Yacht Show the one in Cannes, Ft Lauderdale, Miami, Dubai and Genova.  However, thanks to hydrofoil technology getting more popular in the recreational boating industry, we recently stumbled upon a new breed of boat show. It’s a mix between a commercial boat show, a technical conference and a sailing sport event and it’s called The Foiling Week  where hydrofoils are for trial.

It’s only at its second edition (Starting on July 1st on Lake Garda) but we are pretty confident that it will grow and take place in many other places around the world. Did you say UAE?

With the push of the Americas Cup featuring a significant deployment of hydrofoil technology by its shameless contenders we believe The Foiling Week is the boat show format to make boat shows really interesting and exciting again.

Have a look at this video of the first edition:

If you are marina manager you might want to consider to host a Foiling Week.

For more information check out

Nena 36m Akhir Yacht

Our client Yacht Nation sold 36m superyacht from Cantieri Di Pisa

We are delighted to announce that our client the new brokerage firm Yacht Nation has been successful in finding a buyer for the super yacht Nena built by Cantieri di Pisa as reported by Boat International in this article.

The sale of 36m  yacht Nena 1 has been the joint effort of Yachtzoo representing the seller and Yacht Nation who found and represented the buyer throughout the whole transaction.  The negotiation started at asking price of 5.9 million euros.

Built in GRP by Cantieri di Pisa  and designed by Carlo Galeazzi, the vessel was launched in 2009. This yacht for sale was the first in Cantieri Di Pisa’s Akhir 118 semi-custom series and was refitted in 2011.

M/Y Nina 1 Cantieri Di Pisa 36m

Rodriquez Consulting has been supporting the entrepreneurs of Yacht Nation since the start. We have delivered a comprehensive market study to support the client in choosing the right size segment to focus his marketing efforts. Furthermore, the Rodriquez Consulting creative team is directly responsible for the creation (name and brand) of the new brand Yacht Nation.

Yacht Nation might also be a new brand, however, it already has a lot of experience in yacht brokerage, management and sales. Thanos Skliris (Principal) came to Rodriquez Consulting with the objective of creating and yacht brokerage, yacht management and yacht charter firm deploying with much more accuracy and planning than the majority of its competitors.


The Yacht Nation project started where all business should, from in-depth yacht market research and data analysis provided by Rodriquez Consulting. Our team then analysed the historic trends of brokerage boats in the size segment and geographic areas we had selected to determine the lead to sale goal to set. Furthermore, the Yacht Nation team provided the historic record of all brokerage yachts in their careers to enable Rodriquez Consulting to do an ad-hoc analysis of their professional sale performance.  The result was a clear plan to go forward.

The action plan Rodriquez Consulting created for Yacht Nation was clear and well defined providing for a clear guideline for implementation. Our proprietary M.A.P. – I.D.  (Marketing Action Plan Implementation Dashboard) provided Yacht Nation’s team the following

  1. Marketing Actions to be taken
  2. Tools to use
  3. Frequency of actions
  4. Monitoring tools, KPIs and other metrics
  5. Defined Brand guidelines and branded materials

In the future, Rodriquez Consulting will support Yacht Nation in its marketing efforts to generate the company sales and structural growth.

If you would like to know more about what Rodriquez Consulting can do for your firm and book a preliminary consultation contact us 

Royal Huisman

New Managing Director at Royal Huisman

Mr Roamer Boogaard was previously Executive Director at the Royal Netherlands Sea Rescue Initiative and had a solid career in the Dutch maritime sector, including the Dutch Royal Navy from 1981-1997.
With expansion plans in mind, and serving for 10 years as Managing Director, Alice Huisman will take the duties of Executive Director alongside Chairman and fellow shareholder Jan Willem Doeksen. Once Mr. Boorgaard’s settles in to handle the daily operations, Alice Huisman will focus on business development, marketing and client relationships.

As many will know I have been serving as Managing Director for the past 10 years,” begins Alice Huisman, “and, together with our new partners at Royal Doeksen, I am of the view that adding this highly talented and capable individual is the next logical step if we are to maintain and expand upon our past successes.

Alice Huisman recognises the value of change and the key role that attracting and retaining the best talent plays in a dynamic organisation. Furthermore, the importance of building a structured organisation will give her the opportunity to focus on key tasks she performs best with a focus on expansion:

“They will provide me with the opportunity to focus more exclusively on our client relationships, while our expanded management team continues to drive forward operational standards and efficiency.”

Royal Huisman welcomes Mr. Boogaard into a business with a significant order book across the full spectrum of our new build and refit activities.

Together with Roemer Boogaard as Managing Director there will be Mr Ronald van Hulst, as Director of Operations. Van Hulst who has 25 years of experience in the business equips the newly appointed Managing Director perfectly in conjunction with the recently appointed Finance Director Harmen Peeters.

For more info go on Royal Huisman website 

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Quadrofoil- electric hydrofoil

New trends in pleasure boat building: Hydrofoils

Thanks to the Americas Cup and the associated media exposure, it seems that ,at last, the world of leisure boats and yachting is ready to start considering hydrofoil technology as a viable technology. We could not be happier as the Rodriquez family pioneered hydrofoils more than 65 years ago (see History). Indeed, in 1951 when Carlo Rodriquez was building the first commercial hydrofoil for passenger transportation purposes no marine transportation company was farsighted enough to see the future which was being written. Carlo, had to start his own high speed transportation company(SNAV) to prove to his shipyard’s prospective clients that hydrofoils were not a dream but a solid reality. The company was SNAV (Società Navigazione Alta Velocità) and it was effectively raising the bar by an average 20-25 knots in every-day marine passenger transportation.

The model was the Pt20 which was travelling at with 70 passengers at 30 knots cruise speed powered by one 1350hp engine built on specs by Mercedes marine (now MTU).

Only in the 70s a yacht version of the Pt20 built by Rodriquez was used by the James Bond’s movie Thunderball (See footage below)

Many years later the now super famous company Hobie Cat headed by Greg Ketterman  applied hydrofoil technology to build the world’s fastest production sailboat, namely the Trifoiler. Then noticed that the market wasn’t yet ready to enjoy this speeds as hydrofoils were yet not considered safe enough.

In 2013-2015 it seems that the time is finally right for the boaters to start foiling and quite a few shipyards are moving the first steps around this technology. One example in the sailing world is Gun Boats ( with their

G4 foiled catamaran.Sailing hydrofoil Gunboat g4

We are not sure that catamaran are the safest route to take when hydrofoil technology is applied for the general public outside of the insanity of the race boats of the Americas cup, however, it’s certainly through experimenting that innovative solutions and control systems will be developed and implemented in the leisure boat industry.

Hydrofoil technology is essentially aimed at maximising the efficiency and lowering consumption and we did not have to wait to long to see the first few examples of electric hydrofoils for private use such as the Quadrofoil. (image below)

Quadrofoil- electric hydrofoil

In mid-sized power catamaran there are mild applications of foil technology (Foil assisted boats) like the on of South Africa based company  Hysucraft (

Even in the world of board sports the trend seem to have exploded with foiled kite surf, windsurfs, regular surf board.

In 2015, we actually stumbled upon an event dedicated to hydrofoil technology called the Foiling Week ( and we plan on getting more information on the topic and keep you up to date.

The trend on hydrofoil technology is doubtlessly here and most probably it’s here to stay and will be be significantly boosted by the media exposure of the Americas Cup.

At Rodriquez Consulting we hope that this trend will not be taken lightly from a technical point of view. It would be best to avoid the ‘Just add foils’ type of attitude of shipyards venturing in this technology. After all when the Rodriquez shipyards started building hydrofoils those were operated and maintained by professionals and the R&D behind each project was significant. A professional, serious approach to hydrofoil technology guaranteed many decades of safe operations (some of the earliest hydrofoils are still moving passengers around the world).

The hydrofoil technology implemented on pleasure boats requires an even more thoughtful technical process to avoid vessels that are not technically sound to go out on the market to non-experienced pleasure boaters.

If your company is considering investing or is already developing a hydrofoil project, go ahead and contact us for technical and strategic support.  Hydrofoils[@]  or use the contact us form

Anti Fouling Paint market 2015

The Antifouling paint market 2011-2015; numbers, trends and opportunities in the yacht industry.

It took our team almost 3 years of research to determine the trends and peculiarities of the antifouling market for yachts and pleasure crafts. It was not an easy task to separate the products on the market that would theoretically serve only commercial vessels (commercial/passenger ships and workboats) and those, instead, dedicated to yachts, super yachts and pleasure boats.

The antifouling market for yachts and pleasure boats has two, essentially distinguished, types of usage that show different market dynamics depending on the size range (<8m, <15m, <25m, >25m,)  of vessels one takes into account. The two macro types of usage relate to the size segments are:

1) The professional use done by shipyards and professional painting/coating companies working on both new vessels and used ones and

2) The DIY (do-it-yourself) non-professional use done by boat owners.

We have analysed that the breakdown of the above macro category can differ depending on the geographic area that is taken into consideration. For example there are more DIY customers in relation to the country’s overall fleet in France using antifouling products on vessels larger than 30 feet than there are in Italy. Whereas the number of shipyards that use antifouling and coating products for new vessels (before vessel 1st launch) larger than 25 meters is by margin greater in Italy than in France.

It’s very interesting to observe that markets that are very fragmented in the distribution towards the DYI customers such as Italy show less profitability for the manufacturers than other markets where the distribution is much more efficient. In our professional opinion the associated the fragmented distribution channels are high and obsolete making a very poor use of technology. On the specific topic of point of sale, we have surveyed directly over 3000 qualified responders (boat owners, yacht brokers, marine paint specialists, captains, hardware stores and others) in 12 different countries (France, Italy, UK, USA, Spain, Slovenia, Malta, Croatia, Netherlands, Turkey, and others), asking them “where they would mostly would like to find (a sample) antifouling products?” Right after the physical stores and ship chandlers which still accounted for 50% of the answers 20% stated that he/she would prefer to find the products Online on the producer’s website. In our view this is a sensitive sign of how the generational shift will influence the distribution dynamic and its overall impact on profitability on antifouling coatings and associated products.

Ultimately, the result of our survey show how the companies have a significant opportunity to increase profitability progressively shifting their distribution models and increasing progressively the use of e-commerce.

(Please contact us for further information or to request a consultation +44 7445 30 86 22)

Through our research we also analysed the dynamics that relate the end users (boaters) and the professional users (shipyards) to be more or less loyal to a certain brand (please contact us here for more info). In general terms we noticed that the smaller the size segment and the younger the boat owner the less brand loyalty he/she would show. Whereas, in the professional use, both the brand choice and the brand loyalty had a high correlation with the customer support and after sales reputation of the brand (and manufacturer).

From a data point of view we have segmented the market in two macro segments:

1) The “OEM” Market (the market generated by new built vessels)

2) The “Replace” Market (the market generated by the existing fleet in need of new antifouling coating as part of regular maintenance of the vessel)

The methodology: To accurately estimate this two markets we have built a complex algorithms to sub-segment they types of hulls and therefore estimate the amount of coating needed. Furthermore, we have used an adjustment factor for those vessels that do a new coat of antifouling paint every year and those that choose cycles of two years. Lastly, we have cross referenced the sales data in litres collected and estimated from direct research on the various players in the market  (Akzo Nobel, Jotun, Hempel, Boero Group,etc..) with the data built through the new and existing fleet of vessels.

Having collected and processed data form 2011 onwards with regards to the antifouling coating market for yachts and pleasure crafts,  we were able to calculate and compare the compounded annual growth rates (CAGR). Between 2011-2014 and forecasting 2015 in specific geographic areas we have analysed key markets such as Italy, France and other European countries and the U.S. and others.

In terms of estimated monetary value, the data emerging from our research showed us that markets that have a strong production of large yachts and super yachts (>15m and >25m) such as Italy (Antifouling coatings -6% CAGR 2011-15) were more affected by the reduction of new built than France (Antifouling coatings +1.3%  CAGR 2011-15). Instead, the “Replace” market for antifouling coating did not show such large difference between these two established yachting economies; Italy (Antifouling coatings +4.1% CAGR 2011-15) vs France (Antifouling coatings +6.5% CAGR 2011-15). 

Economic Value CAGR antifouling market

Please contact us for further information or to request a consultation +44 7445 30 86 22


Yacht Technology

Why is the Yacht Industry so backward on technology?

Yacht Technology

Hi-Tech Italian Yacht

One would think that an industry like the yacht industry where clients are Ultra High Net Worth individuals money is no object and that should reflect on pushing technology boundaries forward. Yet if you look at yachts of 2014, there is  a great deal of automation, interior design gimmicks like moving tv and wireless connected devices, but is there truly any game changing technology.

In my view the yacht industry should be what F1 is for the car industry, where new technologies get tested and then translated into widely available technologies. However, as we all know the yachting industry isn’t made of high R&D budgets and mass production of units and therefore this does not happen. On the other hand, one of the greatest business challenges of running a shipyard is securing business that is stable and ongoing which is not easy to do, simply because yachts are probably the ultimate luxury item and therefore marked as a non-urgent expense during periods of economic uncertainty.  As a consequence, some shipyards that can’t afford to rely on new builds alone, go heavily into the service industry extending their areas of operations to Yacht Charters, Yacht refits and after sale services, maintenance and repairs, which are let’s face it all hardly scalable business lines and merely a way to maximise revenue from existing assets and human resources.

What’s the solution then?  Technology is one and more broadly IP is another one.  If you look around you’ll notice that very few big brands in the yacht industry capitalise on their IP or even have any protected IP other than their brand.

Why there is so little valuable innovation and so little game changing technologies coming from the Yacht industry while there is so much coming from the aviation industry.

The initially-criticised Luca Bassani, founder of Wally Yachts who clearly had a background in another industry managed to make a mark in the yacht industry in much less time then most established brands have done, but why? Surely he had enough money to afford it but also had the courage to dare, to re-think things that were traditionally done in a certain way and to challenge and bend the rules enough to give his brand a unique identity in the industry. It’s also noteworthy that almost from the start the Wally brand was on sky equipment and other hi-tech products in different markets.

Yet that of Wally was a slightly different take on the industry but was it really game changing? No it wasn’t. The use of fiberglass is, hydrofoil technology is, as for tubeless tyres on cars and direct fuel ignition.

In brief the role of innovators in the yacht industry is really left to the power units, propulsion systems, electronics manufacturers, and chemical companies; in other words companies like MTU, Caterpiller, ZF, MAN, Raymarine, Akzo Nobel(aka International Yacht Paint) etc.. Whereas companies like Hamilton jet almost prefer not to look at the yacht industry as a whole and focus on commercial marine applications.  Main yacht manufacturing brands seem not to be motivated enough to invest in R&D to develop IP that can be employed in the industry and licensed into other industries providing for a sound and stable scalable economic growth. Why is that?

Leave us a comment we would be glad to take your point of view on the topic of innovation. Why do you think the Yacht Industry is so backward?

Can Yacht Charter be Profitable?

Can Investing in Yacht Charter be profitable?

In 10 years of business at Rodriquez Consulting we have served a variety of Yacht Charter companies and private owners who are keen on chartering their yachts and more often than not we get asked the usual question: Is yacht charter a good business to get in?

In many industries the above would be a rather simple question to answer, however, in the yachting industry answering this question with anything else than “It depends..” requires us to get into more details. At the very least we need to get into the specifics of the size segment you choose and the business model that you intend to implement.

To most people Yacht Charter rates seem to be very high as an absolute per-week-value, but are they high enough when you consider the cost of the asset (the yacht) and its running costs? The latter are sensibly variable costs depending on how and where the vessel is managed and can make a significant difference.   If you are looking to build a business plan to charter yachts and get in the business this article will be useful, however, you might want to contact us for more ad-hoc support. Read more

Wealth Trends and HNWI prospecting

Wealth Trends and HNWI prospecting

Wealth Trends and HNW leads

Wealth trends and Tools for HNWI prospecting


The global recovery continues to show signs of weakness. Heightened Eurozone financial market and sovereign distress, stuttering recovery in the U.S. and slower than expected growth in major emerging market economies are the main drivers behind the IMF’s recent adjustment of its forecast for global growth downwards to 3.5% for 2012 and 3.9% for 2013. The two main assumptions that the forecast is founded upon are policy action in the Eurozone that allows financial conditions to ease gradually and recent monetary policy changes in emerging market economies gaining traction.

The continual recurrence of financial market distress leading to sovereign distress and bailout packages that provide temporary relief in the Eurozone heightens the potential for uncontrolled default and Euro exits. Both these scenarios will certainly have a severe impact on global economic growth prospects and wealth growth.



UHNW investors are shifting their wealth into private companies, real estate and commodities.

Risk aversion is largely reflected in the shift away from speculative financial investments to hard assets.

Professionals and institutions engaging with UHNWIs should consider strategies and approaches that address the current concerns and focus of these clients.

Reduction in Tax Exposure

As governments around the world look to revive state finances through higher and stricter taxation regimes, UHNWIs look to reduce their tax exposure through a shift to territories with beneficial tax regimes. Professionals engaging with the ultra wealthy need to consider strategies that reduce tax exposure and address their clients’ concerns.


2012 at was  a year of shifting wealth currents, with the broad direction for wealth flows going eastwards. Eurozone UHNWIs, concerned over volatility and distress in sovereign and financial markets, have shifted wealth away from the periphery towards core economies with Germany and Switzerland as favored destinations on the Continent. Other beneficiaries include the United Kingdom, the US, Hong Kong and Singapore.

The shift in wealth growth to emerging economies poses a challenge for wealth management firms based in the U.S. and Europe, who need to convince clients of their long term viability. In contrast, finding and keeping talent in developing markets is a key success factor as wealth management firms need to invest in human capital to capitalize on the opportunities presented by the shift.


  •       The global UHNW population stands at 187,380 with a combined wealth of US$25.8 trillion. Combined wealth attributable to this segment shrank by 1.8% from a year ago. The decrease was largely driven by the Eurozone crisis and a slowdown in emerging economies.
  •       Oceania saw the greatest growth in UHNW population, with an increase of 5.9%, largely driven by the continued growth of Australia.
  •       Asia, in contrast, saw the largest percentage reduction in UHNW population amongst the regions. The 2.1% reduction in UHNW population is a result of poor equity performance, particularly in Japan, China and India.
  •       Combined wealth loss was highest in Asia as Hong Kong, China and Japan led wealth loss across the region.
  •       The U.S. leads in terms of real growth in UHNW population numbers, with 2,250 UHNWIs joining the ranks of the ultra wealthy. The combined total wealth of the U.S. UHNW population expanded by US$ 265 billion.

For more information or to receive a copy of our complete Wealth Report or our most recent Yachting Industry Market Analysis please contact us

If you are looking for new tools to network with High Net Worth Individuals and generate prospects in this difficult target group you might want to request a free trial of Wealth Monitor by clicking here  or on the logo below


Wealth Monitor HNWI leads

Wealth Monitor is a tool for soucing new HNWI Clients