As we are approaching the Yacht Show season 2012, at Rodriquez Consulting we have elaborated the Yacht Market Study consolidated with 2012 numbers, to support our clients in acquiring fundamental information and plan their business operations accordingly.

The topics of our focus include Marine Accessories, Coatings and Anti-Fouling products, the yacht charter industry and its price dynamics and the yacht service industry segmented by yacht size categories. As far as Yacht buyers are concerned, we have as usual gone an extra mile in our research, segmenting the High Net Worth Individuals group into the subgroups of Affluent, HNWIs, Very-HNWIs, Ultra-HNWIs and Billionaires. The RC team has analyzed HNWIs group current asset allocation pattern, the growth rate and trend in the several established and emerging markets, their specific interest in the so-called 'investments of passion' to which Yachts belong. 

The RC forecasts for the years 2009-2010 proved to be very accurate. We always work meticulously to sharpen our forecasting skills, taking into account a broad range of variables. To avoid the risk of a merely mathematical model of forecasts, we carefully cross-match the mathematical models with cultural factors, expert interviews, national and international financial occurrences, getting to a degree of expertise and accuracy that we can proudly state to have no comparison in the specific industries in which we operate. 

As per our company policy we will not be distributing our research material limtilessly over the Internet in order to preserve our clients' acquired competitive advantage.

Therefore, please contact us to to discuss your specific company needs and proceed with a customize order of our Yacht Market Study 2012:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Just back from the Monaco Yacht Show 2011 and approaching Genova Boat Show 2011 the RC team is matching the Super Yacht Market Study 2011 forecasts with industry experts and shipyard owners and managers opinion together with cross matching Yacht launches with the yacht registries around the world for yachts over 80 feet.

The industry seems to be yet shy in approaching new emerging markets and area where we have identified the highest growth in wealth in terms of volume and in terms of number of HNWI (high net worth individuals) and billionaires.

In order to give more support to our clients we have added the following elements to our Super Yacht Market Study and cross matched our forecasts with a variaty of sources in order to assure maximum reliability.

Furhtermore after a good degree of competitor analysis we have come to the conclusion that there are no other studies on the industry that prove to be more reliable and more detailed that Rodriquez Consulting Super Yacht Market Study 2011 standard version currently for sale to selected clients only (to preserve competitive advantage to our clients) . Contact us to book your copy

Here are some elements extracted from the latest version:

• Power Super Yacht evolution backlog by length (page 10)

• Power Super Yacht evolution backlog by product type (page 11)

• Power Super Yacht evolution backlog for construction materials (page 12)

• Sail Super Yacht evolution backlog by length (page 13)

• Sail Super Yacht evolution backlog for construction materials (page 14)

• Evolution of the Super Yacht Market Volume (page 16)

• Super Yacht Market Evolution cathergorized by business macro segments (page 17)

• Power Super Yacht Market Evolution by length (page 18)

• Power Super Yacht Market Evolution by product type (page 19)

• Sail Super Yacht Market Evolution by length (page 20)

• Super Yacht Market Evolution for main geographical areas (page 21)

• New Deliveries Evolution vs. Destock and pre-owned Market (page 22)

• Evolution of the Market Value of Super Yachts (page 23)

• Identifying the drivers of the market for Super Yachts (page 26)

• Trend number of HNWI by geographical areas (page 27)

• HNWI population Evolution 2005-10 (Page 26)
  

• HNWI wealth Trend by geographical areas (page 29)

• HNWI wealth Evolution 2005-10 (page 30)

• Population Ranking HNWI for geographical  areas (page 31)

• HNWI wealth Breakdown (page 32)

• HNWI allocation “Investments of Passion” (page 33)

• HNWI population age distribution (page 34)

• HNWI Population Sex allocation (page 35)

• Sizing the number of Billionaires by Macro geographical areas (2011) (page 36)

•  Top 10 Countries in terms of number of Billionaires (2011) (page 37)

•  Top 10 Countries in terms of average growth in the number of Billionaires (2011) (page 38)

• Market Evolution for Marine and Luxury products vs. No. of HNWI’s And Billionaires (page 40)

• Correlation analysis of the Market with  business drivers (page 41)

• Super Yacht Market Forecasts (page 42)

• Power Super Yacht Market Forecast (page 43)

• Sail Super Yacht Market Forecast (page 44)

• Super Yacht Market Forecast classified by geographical areas (page 45)

At Rodriquez Consulting we have treated the matter of emerging economies and the yachting industry several times, and always quite ahead of time in our forecasts. Now thanks to a new comprehensive Yacht Industry research and our recent business talks with some of Korean largest ship builders and several Chinese players that show great interest in the yachting industy we have an even better idea of how the market is going to evolve in those areas both from a buyer point of view and from a builder/dealer point of view. 

Differently from plenty other professionals we have made several considerations that relate not only to the industry economic drivers but also to cultural and behavioural aspects that had and will have an effect on the Asian emerging economies and specifically those of Korea and China.

As a matter of fact those European major players  who had invested heavily in China already some years ago following the trend and frenzy of the alleged Chinese yachting needs highly underestimated a number of cultural factors that have, in the best cases,  delayed their expected returns on investment and in the worst cases, we've seen these players withdrew any direct presence/investment on the geographical area.

Korea, however, is a different story, the country already has an established tradition in commercial shipbuilding that makes this industry sector a prominent one on their national GDP, which does not necessarely mean they are ready to build and market luxury yachts to EU or U.S. standards of quality and most importantly market them correctly to communicate the added values a luxury product is commited to deliver to its target market.

Because let's face it, there is a vast gap between quality and perceived quality and unfortunately neither of the above mentioned countries have a national brand legacy (e.g.: made in Italy)  to carry with them in terms of perceived quality which as consequence means that they will have to litterally double their efforts in communication to prove they can deliver in the highest end of the luxury.

Furthemore, they will have to build impeccable after sales services on locations where severals Asian yacht owners enjoy their yachts in the U.S. and EU.

We admit that they certainly can be competitive at the price level and in these still turbulent economic times this will be an advantage stimulating the apetite/desire of a few prospective customers, but is it enough ? No it's not ! Why? 

Paradoxically, even  highly standardize products such as the Apple Ipad that competes in the much more price sensitive market of consumer electronics and that bluntly states in the back "designed in California built in China" largely owes its success to Marketing, After sales service, and Corporate Communication planned, directed and executed in U.S. and EU, and solely thanks to that thoughtfully built and maintained brand that they can market at a premium price and deliver those values of high-end product in their segment even if their product is performance and price wise objectively (from techical comparisons) worse compared to its direct competitor from Samsung.

Lastly, Korean shipbuilders are smart and have already engaged in business with our  Italian Yacht design firm of choice and now it is for us to see if they will decide upon some guidance to make their U.S. and EU market entry appropriately to pave the way for success.

For more info write to Rodriquez Consulting Managing Director This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Giancarlo Galeone is a Ferretti Group shareholder and director and he has been appointed CEO of the company following the recent death of Salvatore Basile.                  

Galeone whoe  joined Ferretti in 1991, and has covered the CEO position from 1995 thru 2005 then he became vice-chairman in 2006. He has worked closely with Basile on the Board,  defining Ferretti’s  relaunch plan and reorganisation sharing vision and strategies.
                   
In the words of founder Norberto Ferretti :“At a time of such sorrow for our group sharing the profound grief of Mr Basile’s wife and family, the appointment of Giancarlo Galeone will guarantee strategic continuity for Ferretti Group,”