Yacht Charter Business Plan

The Yacht Charter Business Plan – Now Available for Download –

Planning to buy a yacht to start yacht/boat charter business can be very tricky. There is hardly a one-size-fits-all solution. For this reason we have created a Guide on how to choose your boat (Read this article) and if you are getting serious about wanting to charter your boat/s throughout the year we have developed a customisable Yacht Charter business plan template on Excel (Click here to go to the product) which you can download and customise.

Yet even with a fully developed excel model you can find it tricky to make it work, thus we have decided to include in the price of the Yacht Charter Business Plan Template, a 30-minute consultation so that we can help you get started or check your plan once you have filled it in with your data.

Every area of the world is different and every boat has its own requirements, so among the many things we can check for you is the value of the vessel your expectation as to how many weeks of charter you can expect to sell, the maintenance costs in the area you are planning to keep and/or operate the vessel, your crew costs and many other elements that can make your operations and business successful or not.

Don’t miss the opportunity to have our experienced team check your business plan and advise you on a 1-1 basis on the best way to proceed, choose your boat, manage the vessel and many other aspects of this business.

You could be choosing the yacht charter business as a lifestyle business  or retirement plan or you may be  planning to launch a new concept with innovative features to bring a breath of fresh air to the industry in any case we are available and always happy to help.

Aicon Yachts bankruptcy auction; new yachts at 90% less - Auction

UPDATE: Aicon Yachts bankruptcy auction – new yachts at 90% less – Auction

Once it was Aicon Yachts and it was designing and building, award winning yachts sold worldwide including a line of open/coupe fast yachts (Aicon 62 and Aicon 72) that made several appearances on the  U.S. TV series CSI. Its designed was imitated by several other yacht builders. It built for and delivered to NBA stars like Glen Rice (Aicon Yachts 64 Flybridge named G-Force) and several other celebrities.

— PLEASE READ THE UPDATE AT THE BOTTOM OF THIS ARTICLE–

To make the long story short the crisis took its toll on Aicon Yachts and not too long after its IPO on the Milan Stock Exchange the company had to file for bankruptcy.

Today a large quantity of Yachts between 54 and 110 feet are available on auction and among them a large number of units of Aicon 62 in various stages of construction some of them are over 95% finished and it would not take much to get them ready and launch them.

Aicon Yachts Navetta 110

Aicon Yachts Navetta 110

Aicon Yachts has been a client of our firm much before the IPO, therefore we are very familiar with their production lines, production managers, designers, engineers and a lot of the very valuable workers that made this company. It was indeed quite an impressive growth from 0 to over 100 units per year in less than 10 years. Despite the unlucky epilogue of the company itself there are still hundreds of people enjoying their Aicon yachts in all corners of the world.

For those in the industry it is an opportunity to acquire assets (boats or machinery) and for individual investors (with our support) it is a unique opportunity to acquire interesting yachts at a fraction of what they would cost even pre-owned.

We are in a unique position to offer support to individuals and companies that want to seize the opportunity to acquire one or more of these vessels in order to finish them and resell them or charter them.

Our team is available to support buyers in the following steps:

  • Yacht Acquisition and Budgeting of the works to be done
  • Yacht transport before and/or after refit 
  • Yacht Registration, flag, insurance
  • Interior design and interior fittings project management 
  • System Engineering and installation 
  • Where applicable [0 hours engines]; Insurance Warranty for vessels to be registered as new units 

The Original Production line of Aicon Yachts consisted of the following vessells:

Aicon 52 (dismissed for stability issues)  [Flybrigde Model]

Aicon 54 [Flybrigde Model]

Aicon 56 (Best Seller) [Flybrigde Model]

Aicon 56

Aicon 64 (Award Winner) [Flybrigde Model]

Aicon 64

Aicon 62 Open/Coupe 

Aicon Yachts 62 open

Aicon 72 Open/Coupe 

Aicon 72

Aicon 75 [Flybridge Model] 

Aicon 75 -Aicon Yachts bankruptcy auction; new yachts at 90% less - Auction

Aicon 85 [Flybridge Model] 

Aicon Yachts bankruptcy auction; new yachts at 90% less - Auction

Aicon 110 Navetta [Never Completed – see image below] 

Aicon Yachts bankruptcy auction; new yachts at 90% less - Auction

Aicon Yachts Navetta 110

The prices of the vessels at auction go from €20,000 to €240,000 depending on the vessel and at what stage of construction that is. – The retail prices of these vessels were between €650,000-€3M+

 

UPDATE: A lot of the vessels (as you can see by clicking on the judicial auction website below) have been already sold and some of them have been pre-selected by a few of our clients for the next round of offers. The next round of offers will be presented as early as Sept 2017, thus contact us (+44 7445 30 86 22) if you would like our assistance with the following process to acquire one or more vessels.

Process and Requirements:  (Pre-Acquisition)

  1. Preparation of offer document and estimate of suitable offer and related cautionary fully refundable deposit of 10% of the offer value for the court to validate the offer.
  2. Legal and technical translation of the offer document into Italian according the Italian court requirements
  3. Inspection of the vessel by our naval engineering team on our client behalf to make sure that at time of offer the Bankruptcy Court has described the object accurately to the most current status
  4. Budgeting of the works needed to get the vessel up to the required standard of the naval registry and ready for launch (as per client requirements)

Process and Requirements:  (Post-Acquisition):

  1. Coordination of the logistic to move the vessel to the chosen destination
  2. Ownership registration and flag (where applicable for finished vessels and if required by client)
  3. Work scheduling and technical supplies provision
  4. Contractual arrangement with the Shipyard recommended to carry out the necessary works
  5. If/where needed; naval engineering and architecture to customise the vessel acquired upon request by new owner.
  6. Shipyard work supervision and coordination if/where needed and requested by client.
  7. Booking and coordination of the Naval Registry (of choice) inspector visit and pre-visit compliance check.
  8. Launch of the vessel and delivery to the client chosen port or support in finding mooring space for the vessel in the client chosen area and transport of the vessel to destination (on Wheels or by Sea).

NOTE of Full Disclosure: Rodriquez Consulting does not get a commission on any of the boats acquired the service we provide are of use during the acquisition and billed separately and after the acquisition if you choose our company to manage the works each vessel will need after acquiring any of the vessels subject of this auction. 

If you would like to know more about what vessels are still available you can use this link Aicon Yachts AUCTION

How to set-up a Yacht Charter Business

How To set-up a successful yacht charter company

Yes! After many years we have finally given up to the dozens of requests we have received to build a comprehensive guide on How To set-up a successful yacht charter company and build your own charter business. Today, much more than 10 years ago, We are confident we can deliver a lot more value as the business of yacht charter is not only based on the experience on boats but also on how efficient and effective you are at winning new clients.

We are going to look at the business of yacht charter from the perspective of those who actually want to buy and manage a vessel and charter it . The mere yacht brokerage firm is a much simpler business model which are going to describe in details later on in the guide.

Whether you are approaching Yacht charter as a retirement plan and you are looking for an activity that is somewhat fun and offsets the cost of running your boat during your trip around the world or you are thinking of yacht charter as a business to grow and profit from we will try to cover all of the topics that we believe are appropriate:

If you don’t need our guide but you are ready to build a business plan save yourself days of work or expensive consulting fees to begin with and order our Yacht Charter Business Plan Template developed with Ms Excel from which you can easily build your plan. 

Order your Yacht Charter Business Plan and get a 30-min consultation included 

Here it is a preliminary list of elements we are going to discuss:

  1. Finding the right boat/yacht
  2. Can I run a yacht charter business solo ?
  3. Motor vs sail, and monohull vs multihulls (catamarans)
  4. Contracts and service standards
  5. Geographic areas and extended charter seasons
  6. Crew, skippers, and flags/registrations
  7. Marketing common mistakes
  8. Itineraries
  9. Onboard equipments and amenities
  10. Bareboat vs Crewed + Bareboat with skippers
  11. Web Platform to market your boat
  12. Brokers, Central Agents, and how much you should give them
  13. Foreign Flags and U.S. waters
  14. Drugs onboard, international waters, capitan’s liability vs company liabilities
  15. Payment terms and methods
  16. Internet marketing DOs and Don’t

Order your Yacht Charter Business Plan and get a 30-min consultation included 

Please don’t forget to register your interest to be notified when we the guide is ready. 

UPDATE 22/June/2017: As we received plenty of requests we are also going to publish a Yacht Charter Business Template on Excel which takes into account a typical scenario of acquisition and refitting of a vessel and the charter operations. This is a very unique business model developed in Microsoft Excel which you can customise according to the type of vessel and expenses you are facing during the process. We have looked for something similar and we have not found anything useful for this purpose, therefore, for we have decided to build it for  you and make it available for purchase at a very competitive price. Don’t forget to subscribe to be notified of when it is going to be available . 

Quadrofoil- electric hydrofoil

New trends in yacht building: Hydrofoils

Thanks to the Americas Cup and the associated media exposure, it seems that ,at last, the world of leisure boats and yachting is ready to start considering hydrofoil technology as a viable technology. We could not be happier as the Rodriquez family pioneered hydrofoils more than 65 years ago (see History). Indeed, in 1951 when Carlo Rodriquez was building the first commercial hydrofoil for passenger transportation purposes no marine transportation company was farsighted enough to see the future which was being written. Carlo, had to start his own high speed transportation company(SNAV) to prove to his shipyard’s prospective clients that hydrofoils were not a dream but a solid reality. The company was SNAV (Società Navigazione Alta Velocità) and it was effectively raising the bar by an average 20-25 knots in every-day marine passenger transportation.

The model was the Pt20 which was travelling at with 70 passengers at 30 knots cruise speed powered by one 1350hp engine built on specs by Mercedes marine (now MTU).

Only in the 70s a yacht version of the Pt20 built by Rodriquez was used by the James Bond’s movie Thunderball (See footage below)

Many years later the now super famous company Hobie Cat headed by Greg Ketterman  applied hydrofoil technology to build the world’s fastest production sailboat, namely the Trifoiler. Then noticed that the market wasn’t yet ready to enjoy this speeds as hydrofoils were yet not considered safe enough.

In 2013-2015 it seems that the time is finally right for the boaters to start foiling and quite a few shipyards are moving the first steps around this technology. One example in the sailing world is Gun Boats (http://www.gunboat.com) with their

G4 foiled catamaran.Sailing hydrofoil Gunboat g4

We are not sure that catamaran are the safest route to take when hydrofoil technology is applied for the general public outside of the insanity of the race boats of the Americas cup, however, it’s certainly through experimenting that innovative solutions and control systems will be developed and implemented in the leisure boat industry.

Hydrofoil technology is essentially aimed at maximising the efficiency and lowering consumption and we did not have to wait to long to see the first few examples of electric hydrofoils for private use such as the Quadrofoil. (image below)

Quadrofoil- electric hydrofoil

In mid-sized power catamaran there are mild applications of foil technology (Foil assisted boats) like the on of South Africa based company  Hysucraft (www.hysucraft.com).

Even in the world of board sports the trend seem to have exploded with foiled kite surf, windsurfs, regular surf board.

In 2015, we actually stumbled upon an event dedicated to hydrofoil technology called the Foiling Week (www.foilingweek.com) and we plan on getting more information on the topic and keep you up to date.

The trend on hydrofoil technology is doubtlessly here and most probably it’s here to stay and will be be significantly boosted by the media exposure of the Americas Cup.

At Rodriquez Consulting we hope that this trend will not be taken lightly from a technical point of view. It would be best to avoid the ‘Just add foils’ type of attitude of shipyards venturing in this technology. After all when the Rodriquez shipyards started building hydrofoils those were operated and maintained by professionals and the R&D behind each project was significant. A professional, serious approach to hydrofoil technology guaranteed many decades of safe operations (some of the earliest hydrofoils are still moving passengers around the world).

The hydrofoil technology implemented on pleasure boats requires an even more thoughtful technical process to avoid vessels that are not technically sound to go out on the market to non-experienced pleasure boaters.

If your company is considering investing or is already developing a hydrofoil project, go ahead and contact us for technical and strategic support.  Hydrofoils[@]RodriquezConsulting.com  or use the contact us form

Upyacht.com

Upyacht; finally a yacht sharing membership company that makes sense

Upyacht.com

In the world of the sharing economy some companies have come out trying to shake up the yachting industry but in our view all of them have not really cracked the fundamentals that would really enable them to do so.

A lot of the companies we have seen that position themselves towards the Airbnb of boating have done a very good job in listing boats and trying to simplify the booking process for renting a boat. One of the few issues we have seen is that very few of them have truly understood that boating is not the process of renting an asset but rather that of delivering an experience.

In the the difference between renting out assets (boats/yachts) and delivering and experience lays the recent success of companies like The Yacht Week which in truth haven’t revolutionised the market but have identified a target and have made a great job at delivering to a specific 20-somthing target market that essentially requires a alcohol-loaded boating experience.

UPyacht has caught our attention because of its unique membership model which isn’t a share of ownership on a specific boat which would inevitably come with liability and maintenance costs, but simply credit to enjoy boating experiences or boat-time to do whatever one decides to do. Membership makes very much sense in this business because, let’s face it, going on a yacht by yourself isn’t much fun unless you are solo-sailor doing The Race. So here they come with a fresh new concept and from what we have seen a solid set-up.

We have looked into their founding membership offer (agreement and T&C) which seems to be a limited offer that does make a lot of sense to us: In brief a one-time fee of £15000 gives you access to £5000 per year for 3 years worth of yachting with vessels ranging from 30 to 75feet (9-21 meters), their charter rate are published and this level of membership gives you 20% off of their listed price (including the high season) giving customers the possibility to choose their itinerary, share it with other members and friends. All their Yacht are skippered and experiences are from what we see orientated to a wide variety of customers, ultimately it makes sense for a family or even a company to purchase this kind of memberships where the credit can be used for a family holidays on a sailing catamaran or a wakeboarding weekend for the youngsters.  

For more information go to Upyacht.com and let us have your comment if you book a holiday with them.

Superyacht Interior international conference in Hamburg calls Leopoldo Rodriquez as opening speaker

On June 30th 2015 in Hamburg, Germany, our managing director Leopoldo Rodriquez will be the opening speaker and co-chairman of the Superyacht Interior international conference. He was asked to speak about the future of the superyacht industry, market data and trends. 

The presentation will touch upon some key elements of the super yacht market and its buyers. Leopoldo will speak about the hard data of the prospective global spending on superyachts by 2020 and also about the changing characteristics of the UHNWI target group towards 2020.

For a copy of his presentation please subscibe to our email newsletter it will be available for download after the conference. 

Nena 36m Akhir Yacht

Our client Yacht Nation sold 36m superyacht from Cantieri Di Pisa

We are delighted to announce that our client the new brokerage firm Yacht Nation has been successful in finding a buyer for the super yacht Nena built by Cantieri di Pisa as reported by Boat International in this article.

The sale of 36m  yacht Nena 1 has been the joint effort of Yachtzoo representing the seller and Yacht Nation who found and represented the buyer throughout the whole transaction.  The negotiation started at asking price of 5.9 million euros.

Built in GRP by Cantieri di Pisa  and designed by Carlo Galeazzi, the vessel was launched in 2009. This yacht for sale was the first in Cantieri Di Pisa’s Akhir 118 semi-custom series and was refitted in 2011.

M/Y Nina 1 Cantieri Di Pisa 36m

Rodriquez Consulting has been supporting the entrepreneurs of Yacht Nation since the start. We have delivered a comprehensive market study to support the client in choosing the right size segment to focus his marketing efforts. Furthermore, the Rodriquez Consulting creative team is directly responsible for the creation (name and brand) of the new brand Yacht Nation.

Yacht Nation might also be a new brand, however, it already has a lot of experience in yacht brokerage, management and sales. Thanos Skliris (Principal) came to Rodriquez Consulting with the objective of creating and yacht brokerage, yacht management and yacht charter firm deploying with much more accuracy and planning than the majority of its competitors.

YACHT NATION logo

The Yacht Nation project started where all business should, from in-depth yacht market research and data analysis provided by Rodriquez Consulting. Our team then analysed the historic trends of brokerage boats in the size segment and geographic areas we had selected to determine the lead to sale goal to set. Furthermore, the Yacht Nation team provided the historic record of all brokerage yachts in their careers to enable Rodriquez Consulting to do an ad-hoc analysis of their professional sale performance.  The result was a clear plan to go forward.

The action plan Rodriquez Consulting created for Yacht Nation was clear and well defined providing for a clear guideline for implementation. Our proprietary M.A.P. – I.D.  (Marketing Action Plan Implementation Dashboard) provided Yacht Nation’s team the following

  1. Marketing Actions to be taken
  2. Tools to use
  3. Frequency of actions
  4. Monitoring tools, KPIs and other metrics
  5. Defined Brand guidelines and branded materials

In the future, Rodriquez Consulting will support Yacht Nation in its marketing efforts to generate the company sales and structural growth.

If you would like to know more about what Rodriquez Consulting can do for your firm and book a preliminary consultation contact us 

Yacht Technology

Why is the Yacht Industry so backward on technology?

Yacht Technology

Hi-Tech Italian Yacht

One would think that an industry like the yacht industry where clients are Ultra High Net Worth individuals money is no object and that should reflect on pushing technology boundaries forward. Yet if you look at yachts of 2014, there is  a great deal of automation, interior design gimmicks like moving tv and wireless connected devices, but is there truly any game changing technology.

In my view the yacht industry should be what F1 is for the car industry, where new technologies get tested and then translated into widely available technologies. However, as we all know the yachting industry isn’t made of high R&D budgets and mass production of units and therefore this does not happen. On the other hand, one of the greatest business challenges of running a shipyard is securing business that is stable and ongoing which is not easy to do, simply because yachts are probably the ultimate luxury item and therefore marked as a non-urgent expense during periods of economic uncertainty.  As a consequence, some shipyards that can’t afford to rely on new builds alone, go heavily into the service industry extending their areas of operations to Yacht Charters, Yacht refits and after sale services, maintenance and repairs, which are let’s face it all hardly scalable business lines and merely a way to maximise revenue from existing assets and human resources.

What’s the solution then?  Technology is one and more broadly IP is another one.  If you look around you’ll notice that very few big brands in the yacht industry capitalise on their IP or even have any protected IP other than their brand.

Why there is so little valuable innovation and so little game changing technologies coming from the Yacht industry while there is so much coming from the aviation industry.

The initially-criticised Luca Bassani, founder of Wally Yachts who clearly had a background in another industry managed to make a mark in the yacht industry in much less time then most established brands have done, but why? Surely he had enough money to afford it but also had the courage to dare, to re-think things that were traditionally done in a certain way and to challenge and bend the rules enough to give his brand a unique identity in the industry. It’s also noteworthy that almost from the start the Wally brand was on sky equipment and other hi-tech products in different markets.

Yet that of Wally was a slightly different take on the industry but was it really game changing? No it wasn’t. The use of fiberglass is, hydrofoil technology is, as for tubeless tyres on cars and direct fuel ignition.

In brief the role of innovators in the yacht industry is really left to the power units, propulsion systems, electronics manufacturers, and chemical companies; in other words companies like MTU, Caterpiller, ZF, MAN, Raymarine, Akzo Nobel(aka International Yacht Paint) etc.. Whereas companies like Hamilton jet almost prefer not to look at the yacht industry as a whole and focus on commercial marine applications.  Main yacht manufacturing brands seem not to be motivated enough to invest in R&D to develop IP that can be employed in the industry and licensed into other industries providing for a sound and stable scalable economic growth. Why is that?

Leave us a comment we would be glad to take your point of view on the topic of innovation. Why do you think the Yacht Industry is so backward?

Monaco Yacht show 2014 first impression

We just got back from Monaco Yacht Show 2014 and our first impressions were rather positive considering the general optimism that we noticed while speaking with a number of yacht builders, yacht owners, yacht brokers, designers and component manufacturer. Boero Group export and marketing manager who was attending the show at the Boero Yacht Coatings boot told us Monaco usually doesn’t fall back on expectations and that his first impression was positive. Luciano Bregola CEO of Isa Yachts was confident about future orders and the MTU sales team was very busy with a series of meetings with existing clients and prospective ones. It seems that the Italian builder are getting busier than they were expecting.  As one would expect a few companies that were exhibitors in the previous years were not present at the show, some had reduced their presence however, some others were there ready to do business with the usual enthusiasm and refreshed brands such as that of ISA Yachts that has undertaken a minor re-branding. The first thing we noticed, however, is that the organisers of MYS 2014 have decided to raise the price of tickets to 150 euros per day and 500 for a multi-day pass, which in fairness we believe it is a good move in order to discourage visitors whose pockets and interest are not strong enough to pay this price to visit the show. We all know large yacht owners, brokers and yacht builder don’t quite like their vessels to be too crowded with non-potential customers also due to the extensive time it takes to visit such large vessels so thumbs up for MYS 2014 edition.

On the other hand of the ticket price increase which for the record more than doubled compared to the previous 60 euro price, all exhibitors had plenty of free invitations to invite their prospects, media professionals and other types of interested parties which made it easy for all of us in the industry to invite the right audience to the show.

The show ground was also extended thanks to the the new Yacht Club de Monaco area with its impressive structure in the north part of Port Hercule that also gave much more useful space for exhibitors needing water space and logistic support.

We also noticed a slight reduction in the number of Yacht Magazines which we believe is an appropriate market adjustment considering the lowered marketing budgets most companies say to have this upcoming years.

This 2014 edition of Monaco Yacht Show at first glance seemed to be a positive and optimistic one from a sales point of view, however, we will get back on the specific topic with more updates after exhibitors have settled the show frenzy and will talk to us regarding the real output of the show in terms of business. Don’t forget to sign up to our newsletter to receive updates

From a marketing point of view we were pleasently surprised by a number of interesting techniques to move visitors on the show ground such as Edminston’s Gelato invitations served by the now famous team of red-dressed models, the traditional Feadship panama hats distributed for free to visitors,

Yacht Market Research 2013 – 2014

Although we are only at the very beggining of 2014 at Rodriquez Consulting we have been working on a new comprehensive Yacht Market Research 2013-2014. Thanks to the requests that came from several new Yachting industry players and private equity funds willing to invest in the industry on its way to regaining strenght and competitiveness, RC decided to start the works on a new research and related forecasts for 2016. At Rodriquez Consulting we can confidendtly say that we have a track record of supplying reliable data and most importantly solid forecasts thanks to our team experience in the industry which exceeds 100 years in total.

Some highlights of the main topics of the research:

1.1
Current market size
Sizing and trends of the last ten years, segmented by geographical area, yacht types (sail, motor, flybridge open etc), and length range : Volume, Value and Average prices
2.2
SuperYacht Focus
SuperYachts Specific Focus: building technologies segmentation, hull shapes, materials and production approach (custom steel construction VS fiberglass semi custom construction)
2.3
Geography and Market Forecasts
Size segmentation and geographic segmentation Yacht Market Forecasts 2016: Geographical areas, Yacht Sizes and Types
2.4
The Yacht Service Market
Sizing and Trends by business lines (e.g.: refit vs maintenance) competitive landscape of the Yacht Service Market main players by geographical area
2.5
Yacht Charter Industry
Yacht Charter Industry segmented into type yachts and sizes by geographical area of interest, plus trends and forecasts by geographical area

At Rodriquez Consulting we usually tailor our research material to our client specific business focus, please contact us for more information: Market@RodriquezConsulting.com