Saturday, 25 of October of 2014

Category » Yachts Market Insight

Master in Yachting Management -Università Di Roma- 2010

Master in Yachting Management, Università Di Roma 2010, Luxury Industry, Yachting Business Education

From the country that manufactures over 60% of worlwide motor yachts (Italy) between 15 and 40 meters, finally a post graduate Master in Yachting Management at “Università Di Roma” (visit http://masteryachtingmanagement.blogspot.com)
at its 2010 edition the master will be feauturing interesting guest from the international yachting industry, luxury and financial business environment.
Rodriquez Consulting will certainly give its contribution.
for more info you can contact :
- Mr Samuele Orsi -
M: +39 339.4310419
E: samuele.orsi@gmail.com


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Australian Azzura Marine division is up for sale

Azzura Marine Nowra was one of three boatbuilding ventures in Queensland owned by Azzura Marine, currently for sale by liquidator.

Azzura Marine Nowra, wholly owned subsidiary of Azzura Marine, has allegedly already received enquiries about purchasing its assets since it went into voluntary liquidation on October 15th. Azzura Marine Nowra was one of three boatbuilding ventures in Queensland owned by Azzura Marine.

Liquidator S. Cathro from Deloitte said operations at Azzura Marine’s other two facilities (Newcastle and Azzura Marine Gold Coast) are continuing, but that a “complete options assessment” is being conducted.

Mr Cathro has received “a number of enquiries” from interested parties about Azzura Marine Nowra. It recently employed 60 workers.

Azzura Marine, with over 200 vessels built in its three Queensland facilities during its 15-year history, faced a significant shortfall in orders, thus, the company decided to close the business in Nowra.

Due to a significant decrease in demand for yachts over the last six to 12 months, declining from a peak of seven ‘new build’ orders in 2008 to no ‘new build’ orders in 1 year. “Azzura Marine cannot currently provide the financial resources to maintain three ship building facilities according to Mr. Cathro.


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Brazil proves to be a new interesting Market

Rodriquez Consulting forecasts on Brazil as an high growth potential market for the yachting industry proves to be right, The 12th annual São Paulo boat show generated sales of RS185m (US $108m), a 12 per cent year-on-year increase.

Rodriquez Consulting forcasts on Brazil as an high growth potential market for the yachting industry proves to be right. See the following
extract from Ibi Magazine/Fernanda Velloso

The 12th annual São Paulo boat show attracted 150 exhibitors and filled 30,000sq m of the Transamerica Expo indoor exhibition centre.
The organisers claim it generated sales of RS185m (US $108m), a 12 per cent year-on-year increase.

Ernani Paciornik, the show’s president, commented: “The 2008 event suffered as a result of the international financial crisis. The Brazilian boating industry started to recover at the beginning of 2009 and we are definitely now seeing clear signs of increased business activity.”

One of the key factors affecting the growth of the market was the reduction in state value-added sales tax from 25 per cent to 7 per cent in the states of Rio de Janeiro, São Paulo and Santa Caterina.

The six-day show ended last week, attracted 42,000 visitors, 240 boats on display and a large variety of boating equipment exhibited by importers and retailers.

The Brazilian company Intermarine was one of the highlights of the show, displaying amongst several other models the Intermarine 760 flagship.

Schaefer Yachts had higher than expected sales at the show. Schaefer’s president, Marcio Schaefer, commented: “We did good business at the show. Those consumers who did not buy last year are now coming back as market conditions are more stable.”

Bill Gress, president of Brunswick Latin America, commented: “This has been a very strong show for all the Brunswick brands which participated.”
Brunswick’s Sea Ray line was represented by Yachts Brazil and its Bayliner sportsboats were exhibited by Gold Imports.
The boatbuilders with smaller boats in the 30,000 Reis range also reportedly did well at the show. Lenilson Bezerra, the ACOBAR marine industry association’s executive director, commented: “Everyone was positive as the growth trends will continue into 2010 and beyond.”
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Benetti Sail Division new CEO

Benetti Sail Division new ceo

Benetti Sail Division has named Simone Marconcini as the group’s new CEO.
Marconcini, 46, started his career at Piaggio where he was appointed president of Piaggio USA after six years at the company.He was then appointed general manager of Gruppo COS, before joining Nautor’s Swan in Finland where he served as CEO for five years.
After Nautor’s Swan, Marconcini joined the Azimut-Benetti Group and held the role of Benetti composite director for motoryachts from 24m-45m (79ft-148ft).
“In these difficult times, with customers more and more demanding, our reliable and beautiful custom made yachts offer great opportunities for growth and consolidation,” says Marconcini. “Our financial position is still positive and we confirm our investment planning in new yards, new models and new markets. In December, the new yard at Pisa Navicelli will be operational and we will be able to double our production capacity. We will then have the chance to extend our product portfolio to yachts over 50m.”
Based in Viareggio, Italy, Benetti Sail Division is a wholly independent enterprise that builds one-off, custom yachts in steel and aluminium.
Extracted from IBI Magazine
Note that Benetti Sail Division and Benetti Yachts are different entities althought they both come from the Benetti family members.


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Charters, New Built, now Fractional Superyachts

how is fractional yacht ownership going to affect the overall yachting market?

Back in the days there were two options to most Super-Yachts enthusiasts, it was either buy new/pre-owned or charter.
Pretty much any owner, former owner, or industry savvy person knows that most owners never exceed 30 days of usage of theirs own yacht.
Yacht plus was brave enough to based their business on Super-Yacht fractional ownership. Many companies had attempted it before and in some cases succeeded with smaller vessels, however, no company had never based its business upon fractional sales, aside from Partnerships in Ft Lauderdale from what I can recall just a few years ago. YP leveraged on the great publicity given by Norman Foster’s international reputation and reliability of Rodriquez Cantieri Navali as a builder, and it seems that the combination was a great pick.
Although the “Ocean Emerald 1″, which I personally visited, has some debatable characteristics in terms of interior arrangements, (something a naval architect or engineer would have probably avoided), it definitely reppresents the new. And 2 million Euros to enjoy 30 days a year makes absolutely more sense than 16 millions for pretty much the same amount of time.
I am now curious to see how the fractional management will be performed, because as usual dealing with HNWI (aka Rich individuals) is much more difficult than dealing with numbers and technical matters on any vessel.
Right now market shows that although, new builds are down by almost 40 % charters are increasing by over 20% (despite an increased supply of large yachts on the charter market).
How is fractional going to affect the market ?
For further info please contact: Info@RodriquezConsulting.com


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Is Abu Dhabi Mar Group buying large German Shipbuilder

We all know that Abu Dhabi Mar, isn’t just a new shipyard based in the UAE. Indeed, very little business man would enter such a difficult market with a new brand and start with 100+ meters yachts (300 ft). Abu Dhabi Mar group is obviously, backed up by world’s richest sovereign fund.
After a first Joint Venture with CMN and Nobiskrug launched at MYS ‘09 (monaco yacht show) where it is known that the owner of CMN is an ADMG (abu dhabi mar group) shareholder, ADMG is looking forward to new “joint ventures”, which we feel will be called acquisitions in the near future.
Each of the yards had its own stand at the Monaco Yacht Show and they had new group brochures sporting a common logo. The new business strategy has been evolved over recent weeks at a series of meetings in the south of France.
Rumors, thought, refer to Blohm and Voss as the next target, which is part of Tyssen Krupp, hence, is ADMG interested in Shipyards or its ultimate target is the steel industry?
We are certain of one thing ADMG has the liquidity needed to make any move, although, somes business moves could be politically uncomfortable on the international scene, and some countries are more nationalistic than others when it comes down to key industries.
For more info, Contact us: info@RodriquezConsulting.com


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Monaco Yacht Show 09 Is crisis there Yet?

We expected a much lower number of people at the Monaco Yacht show. However, we can confidently say the quality of people was certainly more selected than last year or the previous one. Is crisis hitting the 30+ (100+ ft ) Yacht Market segment? Yes definitely! Infact new contracts for yachts over 30 meters are down more than 30% some of the largest brokers say 40%, but due to the construction cycle of such a large vessel which can extend even beyond 24 months, many shipyards are still working and suffer the economic downturn much less.
What about the used yacht market over 30 mt ? This is still a good time to make some serious deals for those who hold cash and want to buy low under construction vessels or very recent launches. The large yacht charter seems to be increasing by 20+ %, thus, those who see this period as an opportunity are very right, although, competence and expertise is needed more than ever.
Who are the buyers now ? A bit less Russians than before, a few more Indians and those Latin Americans who were skeptical with the American Banking system and safeguarded their wealth elsewhere.
But far east is finally approaching seriously, Korean Shipyards are moving forward toward an up and coming chinese market that has left lots of business on the waiting line until now, waiting for a more yacht-friendly legislation, and few more marinas.
Monaco Yacht show 09, ultimately, has featured improvement in the quality of visitors, and we believe it is going to be a trend as the yachting industry will get more “professionalized” and less of a Ultra-High-Net-Worth-Individuals (UHNWI) toy-business.
Rodriquez Consulting was very busy as a consequence as shipyards and private investors are not willing to take any market guess or gut-felt product development on new yacht lines and custom yachts to invest in.
For more info contact us: Info@RodriquezConsulting.com


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