Rodriquez' International Business Blog

From the country that manufactures over 60% of worlwide motor yachts (Italy) between 15 and 40 meters, finally a post graduate Master in Yachting Management at “Università Di Roma” (visit http://masteryachtingmanagement.blogspot.com)
at its 2010 edition the master will be feauturing interesting guest from the international yachting industry, luxury and financial business environment.
Rodriquez Consulting will certainly give its contribution.
for more info you can contact :
- Mr Samuele Orsi -
M: +39 339.4310419
E: samuele.orsi@gmail.com

Rodriquez Consulting is currently advising crane manufacturer Melcal Marine. RC has succesfully stimulated the interest of several marine industry operators to engage in business with Melcal Marine in its Sales Network expansion process. Interest is shown from large and medium players in U.S., India, Nigeria, UK, Honk Hong, UAE, Norway and Finland.
Melcal Marine demonstrated motivation to become a top quality player in the lifting solution industry. The company is already fully certified, from a wide range of registries worldwide, and it’s set to keep delivering its products within record-breaking delivery time.
Melcal new production facility in Sicily, Italy, allows the company to increase production rapidly in order to satisfy future demand.
Furthermore, Melcal Marine, has also expressed the interest to be differently branded from the most of it’s competitors and bring a bit of “color” to the grey world of commercial marine industry-says Filippo Acquaro- Marketing Manager
For more info: Info@RodriquezConsulting.com
and www.MelcalMarine.com

Rodriquez Consulting forcasts on Brazil as an high growth potential market for the yachting industry proves to be right. See the following
extract from Ibi Magazine/Fernanda Velloso

The 12th annual São Paulo boat show attracted 150 exhibitors and filled 30,000sq m of the Transamerica Expo indoor exhibition centre.
The organisers claim it generated sales of RS185m (US $108m), a 12 per cent year-on-year increase.

Ernani Paciornik, the show’s president, commented: “The 2008 event suffered as a result of the international financial crisis. The Brazilian boating industry started to recover at the beginning of 2009 and we are definitely now seeing clear signs of increased business activity.”

One of the key factors affecting the growth of the market was the reduction in state value-added sales tax from 25 per cent to 7 per cent in the states of Rio de Janeiro, São Paulo and Santa Caterina.

The six-day show ended last week, attracted 42,000 visitors, 240 boats on display and a large variety of boating equipment exhibited by importers and retailers.

The Brazilian company Intermarine was one of the highlights of the show, displaying amongst several other models the Intermarine 760 flagship.

Schaefer Yachts had higher than expected sales at the show. Schaefer’s president, Marcio Schaefer, commented: “We did good business at the show. Those consumers who did not buy last year are now coming back as market conditions are more stable.”

Bill Gress, president of Brunswick Latin America, commented: “This has been a very strong show for all the Brunswick brands which participated.”
Brunswick’s Sea Ray line was represented by Yachts Brazil and its Bayliner sportsboats were exhibited by Gold Imports.
The boatbuilders with smaller boats in the 30,000 Reis range also reportedly did well at the show. Lenilson Bezerra, the ACOBAR marine industry association’s executive director, commented: “Everyone was positive as the growth trends will continue into 2010 and beyond.”
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We expected a much lower number of people at the Monaco Yacht show. However, we can confidently say the quality of people was certainly more selected than last year or the previous one. Is crisis hitting the 30+ (100+ ft ) Yacht Market segment? Yes definitely! Infact new contracts for yachts over 30 meters are down more than 30% some of the largest brokers say 40%, but due to the construction cycle of such a large vessel which can extend even beyond 24 months, many shipyards are still working and suffer the economic downturn much less.
What about the used yacht market over 30 mt ? This is still a good time to make some serious deals for those who hold cash and want to buy low under construction vessels or very recent launches. The large yacht charter seems to be increasing by 20+ %, thus, those who see this period as an opportunity are very right, although, competence and expertise is needed more than ever.
Who are the buyers now ? A bit less Russians than before, a few more Indians and those Latin Americans who were skeptical with the American Banking system and safeguarded their wealth elsewhere.
But far east is finally approaching seriously, Korean Shipyards are moving forward toward an up and coming chinese market that has left lots of business on the waiting line until now, waiting for a more yacht-friendly legislation, and few more marinas.
Monaco Yacht show 09, ultimately, has featured improvement in the quality of visitors, and we believe it is going to be a trend as the yachting industry will get more “professionalized” and less of a Ultra-High-Net-Worth-Individuals (UHNWI) toy-business.
Rodriquez Consulting was very busy as a consequence as shipyards and private investors are not willing to take any market guess or gut-felt product development on new yacht lines and custom yachts to invest in.
For more info contact us: Info@RodriquezConsulting.com