Rodriquez' International Business Blog

27/5/2008 – On 15 May 1934, the William Starling Burgess Design J-Class Rainbow was launched at the Herreschoff Yard in Bristol, Rhode Island, USA. She was built to defend the America’s Cup against Endeavour in 1934. The first 2 races where tough for Rainbow but the last 4 races she beaded challenger Endeavour. Owner Vanderbilt laid Rainbow up in a dry dock and then refitted her. In 1937 she was sold to Chandler Hovey and contended for defence of the Cup. Sadly for her, Ranger won and became the new defender for the next Cup. In 1940 Rainbow was sold for scrap.

Dykstra & Partners Naval Architects where chosen to give Rainbow a new life. A repeat client, the former owner of Windrose of Amsterdam, showed his trust in the Dykstra team to be the Naval Architects and designers for this new J-Class yacht. The 46m schooner Windrose of Amsterdam set the Trans Atlantic schooner record at 10,5 days in 2005, the previous record of 12 days was set by Charley Barr with Atlantic in 1905.

The 40m J-Class Rainbow will be built in aluminum and designed according to the JCA (J Class Association) maximum performance rules. She is expected to launch in 2010. Dykstra & Partners have gained over 20 years of J-Class experience and where responsible for the rebuilds of the J-Class yachts: Shamrock V, Velsheda, Endeavour, refit of Ranger and the new build Endeavour II. Rainbow will be the second new J-Class in order for the Dykstra team. More new J-Class projects are in design for clients.

To keep the J-Class fleet and races alive and to encourage new build yachts to enter the field, new JCA maximum performance rules have been developed, including allowing aluminum as building material. The new rule is a VPP (Velocity Prediction Program) based rating system which puts limits to the performance. This new rule has been developed by the Dykstra & Partners office and the Wolfson Unit in Southampton. The aim of the JCA, the Dykstra team and the rule is to bring fair & close racing to the fleet and to give all designs a chance of winning (on a handicap-based system). Over the years the Dykstra team gained an enormous amount of hands-on information by racing on all the J’s in the current fleet.

In order to put the boost on the newly design boats by Porsche design studio and produced by Fearless yachts Florida, United States, Fearless Yachts LLC enters a reverse mengers operation which grants the company new investment capital from the public market.
The reverse merger was possible thanks to New Era Marketing LLC the company that now owns Fearless Yachts whose CEO Jeffrey Binder is working well to assure the company the right growth rate.

La finale con Saatchi & Saatchi. Obiettivo: riprogettare la comunicazione di gruppo anche a livello internazionale.
[05/03/2008 - 11.45]
E’ stata resa nota ieri la decisione del produttore forlivese di motor yacht da 7 a 80 metri di affidare a Leo Burnett il compito di costruire una strategia di comunicazione a livello di gruppo. “L’azienda cercava un partner che la affiancasse nella definizione di una piattaforma di comunicazione corporate, da poter declinare in un secondo tempo sui propri nove marchi”, commenta Nicola Novellone, coo dell’agenzia. “E’ presto per entrare nei dettagli delle singole attività. Aspettiamo il debrief”.