Entries by Rodriquez Consulting

UPDATE: Aicon Yachts bankruptcy auction – new yachts at 90% less – Auction

Once it was Aicon Yachts and it was designing and building, award winning yachts sold worldwide including a line of open/coupe fast yachts (Aicon 62 and Aicon 72) that made several appearances on the  U.S. TV series CSI. Its designed was imitated by several other yacht builders. It built for and delivered to NBA stars like […]

Increasing Conversion Rate From web visitor to prospective customer – relationship building in yachting websites

Increasing the conversion rate on a yacht related website is not a one size-fits-all job. The truth to be told is that the yachting industry is still strongly based on relationship building. Not many people really buy a boat online (over 20 feet) and even those companies who are very experienced in selling yacht charters […]